Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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I Tried On Every Pair of Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes
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It's Official: H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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I Tapped the Internet’s Coolest People for Inspiration on Stylish Outfit Formulas—6 I’m Replicating
The looks in my Good Outfits folder.
By Rebecca Rhys-Evans
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The Anti-Jeans Trouser Trend the It Girls Are Loving in 2026
I’m sold.
By Imani-Nia Francis-Tsolaki
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15 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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I Just Tried the Reformation Jeans Celebs and Fashion People Won't Stop Wearing
We keep spotting them everywhere.
By Florrie Alexander
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Mark My Words: COS's Funnel-Neck Jacket Will Be Spring's First Sell-Out Item
No notes.
By Marina Avraam
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Spotted in London, Lisbon and Barcelona: The It-Girl Way to Wear Trainers in 2026
The coolest update.
By Felicia Pennant
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You Don't Need a Luxury Budget to Have a Chic Wardrobe—The Best Entry-Level Designer Accessories Under £500
The secret to expensive-looking style.
By Ava Gilchrist
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It Seems Fashion People Have Chosen a New Viral The Row Shoe, and We're in Agreement
The obsession is real.
By Humaa Hussain
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I Did the Research—Here Are the Jeans Styles That Will Look Dated in 2026
Can you guess?
By Sierra Mayhew
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I've Been a Stylist for Over 12 Years—These Flat Shoes Always Look Good With Trousers
No doubt you already own them.
By Harriet Davey
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So Many Outfits Call for a Classic White Tee—Here's the Only One I Recommend
A high-street gem.
By Florrie Alexander
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Trust Me: These Are the Only Luxury Items Worth Shopping for 2026
Smart investments.
By Emily Dawes
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I've Tried On So Many High-Street Trench Coats—These 9 Come Editor-Approved
A capsule-wardrobe staple.
By Florrie Alexander
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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Stylish People Have Declared This the It Bag of 2026—It's Already Selling Out
This brand can do no wrong.
By Florrie Alexander
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I Check Zara Every Day—27 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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Finally, I Tried the Best-Selling Jeans Fashion People and Editors Can't Stop Wearing
They're 100% worth it.
By Florrie Alexander
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Every Fashion Person Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common.
By Emily Dawes
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I've Done the Research: This Nostalgic It Shoe Is About to Make a Comeback
It's all adding up.
By Natalie Munro
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I Asked My Coolest London Friends What They’re Buying From Zara—9 Pieces That Kept Coming Up
Effortless finds only.
By Marina Avraam
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Forget Flats—My French Friend Told Me That the Chicest Parisians Are Wearing These Anti-Trend Heels Instead
Outrageously sleek.
By Felicia Pennant
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It Might Be "Unsexy" But This Affordable Wardrobe Staple Is Actually the Best Investment
Basic, but never boring.
By Ava Gilchrist
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This Month
Because modest doesn't mean boring.
By Humaa Hussain
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It's Official: These Are the 15 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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7 Incredibly Chic Trends That Will Define Luxury in 2026
From mocha shades to tactile finishes.
By Florrie Alexander