High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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I'm Calling It: Zara's Timeless Reversible Trench Coat Will Be Out of Stock By the Weekend
Two looks in one.
By Florrie Alexander
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If Sienna Miller Stepped Into Zara, These Are the 9 Elegant Items She'd Pick Up
From elegant outerwear to boho accessories.
By Florrie Alexander
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My Friend Wants an Elegant Wardrobe On a Strict Budget—9 Zara, COS and H&M Buys I Sent Her
The chicest buys on the high street.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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15 New-In Buys From Zara, COS and Reformation My French Best Friend Is Eyeing Up Right Now
The ultimate shopping list.
By Poppy Nash
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H&M Just Quietly Dropped the Most Expensive-Looking Spring Staples
Insider tips.
By Emily Dawes
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I Love Baccarat Rouge 540—These 9 Affordable Perfumes Give Similar Vibes
Expensive-smelling scents, this way.
By Grace Lindsay
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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The Chicest Women I Know All Shop at Zara, Mango and COS—15 Elegant Pieces They’re Eyeing Up Now
The ultimate shopping list.
By Poppy Nash
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Zara's New-In Section Is So Elegant Right Now—19 Sophisticated Buys That Will Sell Out By Next Weekend
Too good to miss.
By Florrie Alexander
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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It's Official: H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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15 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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I've Tried On So Many High-Street Trench Coats—These 9 Come Editor-Approved
A capsule-wardrobe staple.
By Florrie Alexander
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I Check Zara Every Day—27 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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My 2026 Wardrobe Needs an Elegant Update—9 Zara and H&M Buys That Hit the Mark
All on the high street.
By Florrie Alexander
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It's Not Even Spring, But Zara's Already Nailed the 5 Trending Jackets of the Season
No need to wait.
By Brittany Davy
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It’s Already Spring at Zara—5 Shoe Trends That Make Every Outfit Look More Polished in 2026
Luxury look, high-street price.
By Brittany Davy
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
Transcending generations.
By Poppy Nash
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
By Florrie Alexander
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These 12 Affordable Foundations Are Just as Good as Their Expensive Counterparts
All under £20.
By Erin Jahns
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If a Sophisticated French Woman Stepped Into COS, These Are the 9 Items She’d Pick Up
A ready-made capsule wardrobe.
By Florrie Alexander
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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Suddenly, H&M's New-In Section Has Become Incredibly Elegant—17 Pieces That Prove It
Chic finds only.
By Florrie Alexander
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Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest on the High Street Right Now
An instant shot of sophistication.
By Florrie Alexander
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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I Scoured Zara for the Chicest, Most Expensive-Looking Buys—These 9 Made the Cut
Blink, and you'll miss them.
By Florrie Alexander
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I'm Building a Designer-Looking Work Capsule on a Budget—9 Zara, H&M and COS Pieces on My List
Corpcore at its finest.
By Brittany Davy
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High Street
Approved by a denim obsessive.
By Marina Avraam