-
-
Leigh-Anne Pinnock on Power and Pop
The singer is back, and she means business.
-
Behold, Our A-Z Forecast of Every Beauty Trend to Know for 2026
My kind of alphabet.
-
In 2026, French-Girl Makeup Rules Are Being Rewritten—These Looks Prove It
Classic, but with a twist.
-
Whatever Your Vibe This Year, These Are the Perfumes You Need to Have on Your Radar
Which one are you?
-
-
-
If You’re a Classic Dresser Who Loves The Row, COS and Toteme, You Need to Know These 7 Minimalist Brands
I don't gatekeep.
-
I'm Calling It: Zara's Timeless Reversible Trench Coat Will Be Out of Stock By the Weekend
Two looks in one.
-
This Random Hair Tool Has 50K Reviews on Amazon, so We Tested It on 7 Different Hair Types
We were blown away.
-
I Swear By Retinol for My Face—These Body Lotions Deliver the Same Smoothing Results
The ultimate bodycare upgrade.
-
So Long, Butterfly Layers—The Muted Shag Is the Haircut Cool Girls Are Suddenly Asking For
Effortlessly chic.
-
And Now, 4 Easy Outfits With Jeans to Wear This Spring
Copying these looks stat.
-
7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy, but so effective.
-
I Don't Live in Paris, But These Simple Spring Basics Make Me Feel Like I Do
Très, très élégant.
-
Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your Wardrobe
Perfect finishing touches.
-
This Beautiful Bride Wore a Custom Dress to Her Intimate Berlin Wedding
Every detail from the big day.
-
Sorry, All-Black Outfits—The Coolest Dressers Are Head-to-Toe in This Elegant Neutral Instead
It's a little unexpected.
-
Fashion People Love an "Ugly" Shoe—These Divisive Trainers Are Going to Take Off Next
I'm sure of it.
-
-
-
7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy, but so effective.
-
Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your Wardrobe
Perfect finishing touches.
-
Fashion People Love an "Ugly" Shoe—These Divisive Trainers Are Going to Take Off Next
I'm sure of it.
-
If Sienna Miller Stepped Into Zara, These Are the 9 Elegant Items She'd Pick Up
From elegant outerwear to boho accessories.
-
Everyone's Still Wearing Cardigans for Spring—My Fashion Friends Are Getting Theirs From Zara, H&M or COS
Affordable but extremely chic.
-
My Friend Wants an Elegant Wardrobe On a Strict Budget—9 Zara, COS and H&M Buys I Sent Her
The chicest buys on the high street.
-
I'm Calling It: These Loafers Are the Most Stylish Shoes of 2026
Well done, Saint Laurent.
-
The Luxury Brand That Gave Us Multiple It Bags in the 2010s Has a New Style, and Fashion People Are Already Carrying It
Immediately yes.
-
H&M Just Quietly Dropped the Most Expensive-Looking Spring Staples
Insider tips.
-
Hold the Trainers—L.A.'s Coolest Girls Are Wearing These 5 Shoe Trends With Jeans
Better denim outfits await.
-
I'm a Fashion Editor Living in Paris—5 Spring Microtrends French Women Are Already Backing
A few simple tweaks.
-
Beauty
-
-
I Swear By Retinol for My Face—These Body Lotions Deliver the Same Smoothing Results
The ultimate bodycare upgrade.
-
I've Always Been Scared to Use Retinol, But This Serum Has Totally Revamped My Skin in 4 Weeks
My sensitive skin is happy.
-
They're Here: The 7 Skincare Brands Dermatologists Always Come Back To
Including some affordable heroes.
-
I Test Beauty Products for a Living—6 Empties I'll Be Repurchasing Immediately
They're worth every penny.
-
-
-
This Random Hair Tool Has 50K Reviews on Amazon, so We Tested It on 7 Different Hair Types
We were blown away.
-
So Long, Butterfly Layers—The Muted Shag Is the Haircut Cool Girls Are Suddenly Asking For
Effortlessly chic.
-
These Colour-Depositing Hair Masks Are So Good, We Cancelled Our Salon Appointments
All of the hair colour, none of the commitment.
-
I Just Had My Long Hair Cut Into a Bob—These Are the Styling Tips I Wish I'd Known Before
I have no regrets.
-
-
-
14 Glowy Makeup Looks That Ooze Health and Wealth—You're Welcome
We're copying them all.
-
I've Tested Hundreds of Mascaras—These 11 Are All Under £15 and Genuinely Amazing
Level up your lashes without breaking the bank.
-
I've Tried Hundreds of Lip Liners, But Nothing Sculpts My Lips Like This One
Very good indeed.
-
This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
-
-
-
I'm a Perfume Snob, But I Can't Deny These H&M Perfumes Are Totally Divine
They compare to my luxury favourites.
-
Creamy, Warm and Moreish: These Pistachio Perfumes Are How to Smell Uniquely Expensive
Unexpectedly delicious.
-
I Just Wore Sienna Miller's Favourite Perfume for an Entire Week—The Compliments Were Off the Charts
My new go-to.
-
I Love Baccarat Rouge 540—These 9 Affordable Perfumes Give Similar Vibes
Expensive-smelling scents, this way.
-
-
-
We’re Calling It: These Will Be the 7 Most Popular Nail Colours of 2026
Reset your manicure for the year ahead.
-
Proven by Trendsetters: 12 Heart Nail Designs That Always Look Chic
I'm ready for Valentine's Day.
-
Soft, Elegant and Perfect for February—This Pretty Nail Trend Proves Romance Isn’t Dead
A fresh take on classic neutrals.
-
Sorry, Bubble Bath—Hailey Bieber Just Declared This the OPI Colour of the Year
The new neutral.
-
-
-
6 Spring Outfits That Are Tempting Me Away From My Jeans
Yes, really!
-
I'm Looking Ahead to Spring 2026—5 Print Trends That I Predict Will Be Everywhere
Maximalism is back, people!
-
Spring Is Officially on the Way—7 Trainer Trends Set to Define the Season
Buh-bye, boots!
-
I'm a Fashion Editor Living in Paris—5 Spring Microtrends French Women Are Already Backing
A few simple tweaks.
-
If Not Looking Dated Is Your 2026 Goal, Try These 5 Colour-Pairing Trends Fashion People Are Wearing
Including the buzziest hues of the season.
-
5 Spring Shoe Trends Everyone Is Wearing in Europe Right Now
Step this way.
-
6 Top Trends Fashion People Are Wearing With Jeans, Trousers and Skirts This Year
See them here.
-
I Know You're a Fashion Person If You're Wearing One of These 5 Denim Trends in 2026
For the denim lovers.
-
From Pillbox to Baker Boy—5 Unexpected Hat Styles Set to be Everywhere This Spring
Your next favourite accessory.
-
5 Elegant Colour Trends French Women Never Tire Of
I'm taking notes.
-
Trainers Are the Foundation of My Capsule Wardrobe—5 Outfits I Want to Wear Them With This Spring
My forever hero shoe.
-
-
-
The Most Stylish Women I Know Have One Thing in Common: This Sleek, Timeless Leather Jacket
Hailey and Bella called it.
-
The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
-
You Don't Need a Luxury Budget to Have a Chic Wardrobe—The Best Entry-Level Designer Accessories Under £500
The secret to expensive-looking style.
-
London and New York's Coolest Girls All Agree: These Are the 10 Cult Designer Brands to Know Right Now
The ones to watch.
-
Mark My Words—These Are the 21 Luxury Buys That Will Define 2026
Elegant investments.
-
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
-
And Now, the Classic Luxury Buys Our Editors Are Standing by This Winter
Wise investments.
-
7 Specific Styling Ideas I'm Stealing From the Spring 2026 Runways
It pays to be prepared.
-
17 Classic Items You'll Find in a Minimalist's 2026 Capsule Wardrobe
Less is always more.
-
From London to Stockholm, a New Prada It Bag Is Taking Over the Coolest Neighbourhoods
In Miuccia we trust.
-
Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist
Très chic.
-
I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
-
-
-
I Tried on The Row’s 5 Chicest Cashmere Knits—Here’s Everything You Need to Know Before You Invest
The definition of luxury knitwear.
-
We Try Before You Buy: The Very Best Winter Coats on the Market
Simply the best.
-
I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
-
I’ve Been Secretly Wearing Celine's New Luggage Bag For Weeks— It’s Bound to Be the Next It Style
Is it better than the original, though?
-
-
-
Loves of My Life: Roxanne First
She's like a rainbow.
-
Loves of My Life: Montana Brown
The lowdown on the loves of her life.
-
The Wondrous World of Elle Fanning
As her role in Sentimental Value heats of award season, the beloved actress and producer proves she has a lot more up her sleeve.
-
Loves of My Life: Miriam Petche
She means business.
-
The Glowdown: Willow Smith on Skincare Products, Podcasts and Her Favourite Perfume
The Dior Beauty ambassador shares all.
-
Loves of My Life: Esther McGregor
Sponsor Content Created With Montblanc
She's a multihyphenate.
-
Alexa Chung's World: Her Best-Selling Madewell Collab, Personal Style Icons and Spiciest Fashion Takes
Plus, what she's reading and her favourite spots in London.
-
Best Wardrobes in Britain: Angela Scanlon
She's good craic.
-
Loves of My Life: Lucy Aylen
She's a style maverick.
-
Loves of My Life: Alexandra Roach
She's a silver-screen queen.
-
Best Wardrobes in Britain: Rochelle Humes
She's live on air.
-
Loves of My Life: Frida Giannini
She's electric.
-
-
-
J.Law Confirmed It: These Dated "Ugly" Boots are About to Make a Comeback
Just watch.
-
Sienna Miller and French Women Are Obsessed With This Sézane Trench Coat—Now, It's Finally Back in Stock
At last!
-
So Long, Sambas—It Girls Will Only Pair These 5 Trainers With Leggings in 2026
The new fan favorites.
-
Hold the Basic Jeans—This Stylish Denim Detail Makes Your Low-Key Outfits So Much More Elevated
The simplest swap.
-
Millennials and Gen Z Agree—This Is the Coolest Way to Style Bootcut Jeans
Confirmed.
-
Stovepipe Jeans Are Trending—Two Spring-Friendly Shoe Styles That Always Look Chic With Them
Time to get ahead.
-
Loves of My Life: Montana Brown
The lowdown on the loves of her life.
-
If You Like Zoë’s Saint Laurent Slip Dress, You’ll Love This Affordable Version
The definition of designer-passing.
-
Sorry, Jeans—London It Girls Will Be Wearing These Elevated Leggings All Spring Instead
Ready your wardrobe.
-
Kendall's Chic Outfit Formula Proves You Don't Need Jeans to Do '90s Minimalism
So sleek.
-
They're Here: The Most Jaw-Dropping Grammys Red Carpet Looks of 2026
Simply stunning.
-
-
-
A Fashion Insider's Guide to Dublin: What to Eat, Where to Stay and Everything to Pack
It's good craic.
-
Hitting The Slopes Soon? 7 Chic Ski Trends You Need to Know for 2026
On piste and in style.
-
Welcome to the Who What Wear UK Travel Special
Your one-stop destination for the very best travel inspiration for the year ahead.
-
I Tried Out Hailey Bieber and Bella Hadid’s Favourite Activewear Brand—These Are My Honest Thoughts
Spoiler alert: I’m a convert.
-
I Live in Leggings, and This Fashion-Insider-Approved Brand Is My New Athleisure MVP
Gird your leggings!
-
I'm in My Workout Era—Everything I Tried On and Loved From H&M Move
She's on the move.
-
My Step Count Has Never Been Higher, All Thanks to This Celebrity-Approved Activewear Brand
I've worn it for a month straight.
-
I Just Tried M&S's New Activewear Collection—These are the Pieces I Genuinely Recommend
If affordable activewear is your beat, these are the M&S fitness items you need to know about.
-
I’ve Been a Fashion Editor for a Decade—These Are My Tips and Tricks for a 2026 Wardrobe Cleanse
Press the reset button on your wardrobe.
-
I've Been Wearing the Oura Ring for 3 Months—Here's What You Should Know Before Buying One
An editor's honest thoughts.
-
Scans, Supplements and Mood-Altering Scents: These Are the 2026 Wellness Trends to Have on Your Radar
Health is wealth.
-
I’m a Candle Loyalist, But This Underrated Home-Fragrance Buy Has Officially Won Me Over
My house has never smelled better.
-
