The Best Pouch Bags From Ganni to Attico

It's becoming increasingly problematic for me and my bank account to keep track of the latest mini It bags: There's something just so annoyingly, temptingly cute about them. As someone who prefers to not lug the kitchen sink around, I cannot resist. There's another newbie style pitching to join the existing pack and sit alongside a little white satchel from Wandler, a green rattan number from Wicker Wings, a small red box bag from Manu Atelier, a host of vintage beaded styles, a tan bucket from Staud… you get the idea.

Over the summer, and most prominently during the recent fashion week schedules in Stockholm and Copenhagen, we've seen the simple Victorian-inspired pouch bag coming to the fore. Made over and modernised by Ganni (think brighter colours, bold beadwork), these teeny tiny drawstring bags in great volumes are drawing the attention of Scandi girls. The cult brand, of course, leads the charge, but other brands are part of the pack: Attico has been known for its fancy evening versions for some time, Les Petits Joueurs does some of the most luxe around, Cult Gaia is nodding towards the movement while Jacquemus in on board with leather versions. Me? I'll probably hit up Etsy for something vintage as this style is so retro. If you want the fast-track, try out one of my favourite pouch bags to shop below.

girls carrying pouch bags

Both Emili Sindlev and Jeanette Madsen are fans of this bag trend.

Ouymayma got the "make it look retro" memo and chose a beaded style.

Ellie's raffia pouch can last way beyond the summer months.

Camille's in with the Ganni gang with this monochrome polka-dot pouch.

Elsa Hosk matches her Attico dress to a lemony-fresh mini bag.

Reese's drawstring pouch is the most vintage-looking of all we've seen.

Diletta Bonaiuti clashed her scarf dress with a blue drawstring bag.

shop the best pouch bags

Ganni

Edison Purse

YES.

Attico

Jacquard Pouch Bag And Feathers

Don't save it for best; wear it in the day.

Staud

Lance Bag

Remember these from when you were younger?

Les Petit Joueurs + Trilly Palms Stone Pouch

Les Petit Joueurs

Trilly Palms Stone Pouch

For holidays and beyond.

Cult Gaia

Pouch Bag

We're all back into pink… again.

Attico

Floral Velvet Pouch

Florals forever.

Miu Miu

Daisy Drawstring Pouch

Adorbs.

Ganni

Wintour Pouch Bag

Can't decide whether we love this colourway or the green more…

Hunting Season

Yellow Tula Velvet Tassel Pouch

Fake it as a vintage.

Les Petit Joueurs + Embellished Bag

Les Petit Joueurs

Embellished Bag

Set against true-blue jeans and watch it go.

Next up, our A/W 18 trend report to reference on repeat.

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Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.