Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Tempted to Ditch Trainers? This Celebrity-Approved Colour Trend Will Convince You Otherwise
I now wear them with everything.
By Remy Farrell
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Spring Is Officially on the Way—7 Trainer Trends Set to Define the Season
Buh-bye, boots!
By Ava Gilchrist
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy, but so effective.
By Emily Dawes
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Fashion People Are Wearing This Anti-Jeans Trend Nonstop—5 Chic Shoes to Pair Them With
Jeans, you had a nice run...
By Ava Gilchrist
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Move Over, Ballet Flats—This Expensive-Looking Loafer Trend is All Anyone With Taste Wants to Wear
Mary-Kate and Ashley, included.
By Ava Gilchrist
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Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever Made
A true classic.
By Maxine Eggenberger
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If You Like Zoë’s Saint Laurent Slip Dress, You’ll Love This Affordable Version
The definition of designer-passing.
By Ava Gilchrist
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la Crème
Top of the tops.
By Ava Gilchrist
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Sorry, Bag Charms—These 7 Bag Trends Feel Dated in 2026
Time for a change.
By Ava Gilchrist
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Gen Z Has Just Discovered 2000s Activewear—It’s the Only Thing They’re Wearing to Work Out
Step back in time.
By Ava Gilchrist
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New York and London's Best-Dressed Agree: This Elegant Accessory Is the Secret to Looking Expensive
You'll appear richer instantly.
By Ava Gilchrist
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My Chicest Colleagues Told Me the Trainers They’re Skipping in 2026—I Was Shocked
Sorry, Sambas.
By Ava Gilchrist
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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You Don't Need a Luxury Budget to Have a Chic Wardrobe—The Best Entry-Level Designer Accessories Under £500
The secret to expensive-looking style.
By Ava Gilchrist