Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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It's Official: These 7 Unexpected Colour Trends Will Break Through in 2026
All things bright and beautiful.
By Sophie Robyn Watson
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It Might Be "Unsexy" But This Affordable Wardrobe Staple Is Actually the Best Investment
Basic, but never boring.
By Ava Gilchrist
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It's Official: These Are the 15 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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I’m a Skirt Girl At Heart, But These Chic Leather Trouser Outfits Just Convinced Me Otherwise
Running hell for leather to replicate these looks.
By Ava Gilchrist
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We've Spent Years Scrolling—These Are the Chicest Valentine's Day Nail Ideas in Existence
I'm crushing on these.
By Eleanor Vousden
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The New Rules of Wearing Animal Prints in 2026
Wild at heart.
By Ava Gilchrist
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If You Want to Look Like You Shop at The Row, This Is the Exact Colour You Should Wear
Hint: It’s not a neutral.
By Ava Gilchrist
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8 Who What Wear UK Editors Share the Travel Destinations They’re Dreaming of Visiting in 2026
The places you'll go.
By Ava Gilchrist
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RIP to These Viral 2025 Trends—Here’s Everything We’re Wearing in 2026 Instead
Gone, but never forgotten.
By Ava Gilchrist
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Buh-Bye, Office Siren—The 6 Fashion Trends That’ll Elevate Your 2026 Work Wardrobe
Dress for the job you want.
By Ava Gilchrist
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Fashion Editors Know How to Find a Stylish Work Bag—These Are the Ones My Colleagues Use Every Day
Mary Poppins would approve.
By Bébhinn Campbell
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If You Want to Dress Like an Olsen Twin, This is The Fringed Fashion Trend to Know About
It's so The Row.
By Ava Gilchrist
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My Step Count Has Never Been Higher, All Thanks to This Celebrity-Approved Activewear Brand
I've worn it for a month straight.
By Ava Gilchrist
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Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter
A masterclass in looking expensive.
By Emily Dawes
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If You Want to Look "Rich" Whilst Wearing Leggings, This Is How to Style Them
They’re notoriously hard to get right.
By Ava Gilchrist