Meghan Markle's Mother Denim Jeans

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Cast your mind back all the way to September 2017. It was in the early days of Harry and Meghan's first official outings together, thanks to their joint attendance of the Invictus Games in Toronto. This was months before the official engagement was announced, and therefore way ahead of our wedding dress obsession schedule, but even then, the "Meghan Markle effect" was strong.

When Markle wore a classic formula of a white shirt, skinny jeans and tan pointed ballet pumps, Google searches for the denim brand she had chosen—Mother—rose by 60% that week. And the day after Meghan showcased her designer denim of choice, Mother's website traffic increased by over 200%, and the brand experienced a stellar October, beating its own sales forecast by almost 20%.

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On Meghan Markle: Misha Nonno The Husband Shirt (£132); Mother Looker Ankle Fray Jeans in Love Gun; Sarah Flint Natalie Pumps; Everlane bag; Finlay & Co Percy Sunglasses (£120)

It's the fairy-tale retail story every fashion label is probably dreaming of right now. But Meghan isn't the only girl to be hooked on Mother denim: I've previously spoken of my enthusiasm for the brand's soft, comfy fabrications and super-flattering cuts before—it's the only brand to have persuaded me into skinny jeans since I was a teen.

This particular style, the Looker Ankle Fray, has long been a favourite amongst fashion girls in the know. The Love Gun wash Meghan chose has risen in popularity since, so much so that Mother has opted to recut them and release them TODAY (March 16) to an already insane waiting list of 400 people and counting. You're going to have to be fast to get your hands on them: Shop her popular jeans below before they go!

Mother

Looker Ankle Fray in Love Gun

These are the exact same wash. Please be aware that import costs will be added to this particular pair, as they are being sent from the U.S.—Looker Frays usually cost between around £290 and £300.

Mother

Looker Ankle Fray Jeans

A smart wash that works year-round.

Mother

Looker Ankle Fray Jeans

For girls who can't give up their black skinnies.

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Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.