Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Buh-Bye, Office Siren—The 6 Fashion Trends That’ll Elevate Your 2026 Work Wardrobe
Dress for the job you want.
By Ava Gilchrist
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I'm Bringing Back Chic Airport Style—5 Travel Outfits I'm Copying for My Next Flight
I'm so ready for a getaway.
By Chloe Gallacher
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It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026
Basics, but better.
By Lauren Cunningham
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I'm a 4'11" Fashion Editor Who Has Tried Hundreds of Gym Leggings—These Are the Best for Petite Proportions
It’s time to update your activewear.
By Jazzria Harris
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Fashion Editors Know How to Find a Stylish Work Bag—These Are the Ones My Colleagues Use Every Day
Mary Poppins would approve.
By Bébhinn Campbell
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Chicer Than Leather, Cooler Than Wool—This is the Elegant Skirt Trend Fashion People Are Wearing Right Now
Sophistication made simple.
By Natalie Munro
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My French Friend Sent Me Her 2026 Shopping List—15 Chic High-Street Buys That Made the Cut
Polished staples only.
By Marina Avraam
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Sorry, Leggings—Jennifer Aniston Just Proved White Trainers Look Best With These Jeans
They feel fresh all over again.
By Natalie Munro
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If You Want to Dress Like an Olsen Twin, This is The Fringed Fashion Trend to Know About
It's so The Row.
By Ava Gilchrist
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I Scoured Zara for the Chicest, Most Expensive-Looking Buys—These 9 Made the Cut
Blink, and you'll miss them.
By Florrie Alexander
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I've Got the Receipts: These Will Be the Biggest It Bags of Spring 2026
Bags to have and to hold.
By Sophie Robyn Watson
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Everywhere I Look Stylish Londoners Are Wearing This Chic Leather Jacket—Now, It's Back in Stock
I won't miss out again.
By Florrie Alexander
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Found: The Shoe Trends All London It Girls Will Be Wearing in 2026
You heard it here first.
By Katie Sims
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I'm Building a Designer-Looking Work Capsule on a Budget—9 Zara, H&M and COS Pieces on My List
Corpcore at its finest.
By Brittany Davy
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This "Boring" Coat Is the Key to Looking Elevated Right Now
I have proof.
By Maxine Eggenberger
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I Know You're Stylish If You're Wearing Knitwear in This Chic Colour Instead of Black or Brown Right Now
A little different.
By Maxine Eggenberger
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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15 Elegant New Buys From COS, Massimo Dutti and Reformation That Could Pass for Designer
A luxe-looking list.
By Remy Farrell
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Pause the Pastels—Spring’s Chicest Shade Has Just Landed, and It's Not What You'd Expect
Listen up.
By Natalie Munro
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Classic, Cult or Just Plain Chic: 11 Brands We’re Backing in 2026
Bookmark this now.
By Sophie Robyn Watson
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Mark My Words: This Elegant The Row Bag Will be Everywhere in 2026—and It’s Finally Back in Stock
I've waited months.
By Marina Avraam
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I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket Instantly
I'm wearing it on repeat.
By Florrie Alexander
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Bootcut Jeans Are So Back—These Are the Anti-Trend Shoes They Look Coolest With
Bella Hadid knows best.
By Allyson Payer
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5 Colours the Chicest French Women Are Wearing With Chocolate Brown
These ladies know best.
By Kelsey Stewart
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Stylish Women in London and Copenhagen Are Swapping Their Black Boots for This Chic Alternative This Winter
Rich, glossy and so damn good.
By Harriet Davey
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High Street
Approved by a denim obsessive.
By Marina Avraam
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Winter Wish List
Listen to the expert.
By Florrie Alexander
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Just You Wait: These 5 Trouser Trends Are Going to Give Your Jeans a Run for Their Money in 2026
It's time to get ahead.
By Harriet Davey
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I'm in My Workout Era—Everything I Tried On and Loved From H&M Move
She's on the move.
By Sophie Robyn Watson
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Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter
A masterclass in looking expensive.
By Emily Dawes