Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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I'm a Fragrance Snob, But These 16 Zara Perfumes Smell Designer
The secret is out.
By Sarah Yang
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive
It takes a lot to impress me. These scents do.
By Eleanor Vousden
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These Witchy, Mood-Boosting Perfumes Are Amongst the Coolest I've Ever Tried
Trust us: they’re a vibe.
By Mica Ricketts
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My Colleagues' Heads Turn Every Time I Spray One of These Moreish Perfumes
Smooth, sweet and seductive.
By Grace Lindsay
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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My Friends Obsess Over This Perfume Whenever I Wear It—I'm Finally Ready to Share the Details
It's undeniably good.
By Grace Lindsay
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I’ve Found the Secret to Smelling Expensive—It’s One of These "Sheer" Perfumes
Understatedly good.
By Jazzria Harris
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I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come
A long time coming.
By Grace Lindsay
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From Chanel to Hermès, These Are the 9 Products Our Beauty Team Actually Want for Christmas
We want to find these under the tree.
By Eleanor Vousden
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Beauty Advent Calendars Are Selling Out Fast—These 19 Are Still in Stock and Shouldn't Be Missed
It's time!
By Grace Lindsay
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I'm Shocked: These 26 Iconic Products Are Actually Discounted in Cult Beauty's Cyber Monday Sale
You have to see these.
By Eleanor Vousden
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From Tom Ford to Le Labo, I've Scrolled for Hours to Find All of the Best Cyber Monday Perfume Deals
They are seriously good.
By Grace Lindsay
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My Christmas Tree Might Be Artificial, But These 9 Candles Mean My Living Room Still Smells Like a Festive Woodland
Fresh, aromatic and so luxurious.
By Mica Ricketts
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Raw, Luxe and Rich: The Chicest People I Know All Have These Perfumes in Common
Match your fragrance to your 'fit.
By Grace Lindsay
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I Can't Prove It, But I'm 99.9% Sure That This Smoky Fragrance Makes Your Outfits Look Better
They're that good.
By Maya Thomas
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My Friends Always Comment on How Expensive I Smell—This On-Sale Perfume Is the Reason
It's only £63.
By Grace Lindsay
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We’ve Tried Every Single Victoria Beckham Perfume—Here’s Why We Recommend Them to Everyone We Know
Each is a work of art.
By Grace Lindsay
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9 Mountain-Coded Perfumes That Whisper "I Own a Luxury Chalet in the Alps"
Your winter perfume awaits.
By Eleanor Vousden
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The Who What Wear UK Fragrance Report 2025 Is Here
Your definitive olfactory guide to the season.
By Shannon Lawlor
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If Rich and Intoxicating Scents Are Your MO, This Is the Winter Perfume to Know
Opulence, bottled.
By Shannon Lawlor
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It's True: I Always Get Compliments When I Wear This Trending Perfume
It's an all-time favourite.
By Grace Day
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I'm a Fragrance Expert—These 11 Perfumes Have Been on Everyone's Necks This Year
I've analysed the data.
By Shannon Lawlor
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It's True: Wearing These Elegant Perfumes Will Prompt People to Tell You How Good You Smell
An instant pick-me-up.
By Shannon Lawlor
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My Goal Is to Always Smell Expensive—13 Elegant Perfumes That Never Miss
Pure luxury.
By Jazzria Harris
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Creamy Perfumes Are My Forté—These 11 Scents Smell Like a Cosy Winter's Day
Indulgent comfort.
By Jazzria Harris
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I Get So Many "You Smell Amazing" Compliments When I Wear This Specific Scent
Good enough to eat.
By Laura Pearson
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I'm Seriously Fussy When It Comes to Candles, But These Festive Scents Never Fail to Impress
'Tis (nearly) the season.
By Shannon Lawlor
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Spicy Perfumes Are Having a Moment—These Are the Ones I Can't Stop Wearing
Perfect for autumn/winter.
By Grace Day
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Fragrance-Obsessed Editors Say These 15 Candles Set the Chicest Vibe for Winter
They're deliciously inviting.
By Jazzria Harris
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I Usually Don't Like Floral Perfumes, But These 17 Have Changed My Mind
Florals for spring? Groundbreaking.
By Shannon Lawlor