Red Swimsuit Trend—Shop Red Swimsuits

Baywatch is back, and you know what that means. Lots of David Hasselhoff on TV and a barrage of bright red spandex coming to a beach/pool/picnic near you. It just so happens that this sequel movie (appropriately called Baywatch and starring, er, Dwayne Johnson and Zac Efron—what?) has aligned with fashion's current penchant for the scarlet bathing suit. Take a quick scan of the e-commerce landscape and you'll find there's a red suit to suit all—whether you're after a classic, high-cut, Pamela Anderson–worthy Baywatch-inspired swimsuit or in search of a more elegant, off-the-shoulder silhouette.

Weekday

Day Swimsuit

Undoubtedly the best on a budget.

Hunza G

Coco Swimsuit

If you want to go full 1980s, this is the one.

& Other Stories

V-Neck Swimsuit

This will be such a comfortable style to lounge around the pool in.

Araks

Jireh Swimsuit

Full coverage can still be very alluring.

Karla Colletto

New Wave Swimsuit

Karla Colletto's swimsuits are pricey, but the fabric technology and cuts result in something so flattering.

Mara Hoffman

Lace-Up Swimsuit

Talk about a detail du jour—there are lace-up swimsuits everywhere at the moment.

Marysia

Palm Springs Swimsuit

Doubles up as a top in a flash.

Norma Kamali

Mio Swimsuit

Norma is the A-list go-to for that ultra-high leg cut.

Solid & Striped

The Jennifer One Piece

Not great for tan lines but very great for making a splash.

Love Stories

Sue Bathing Suit

This is a cute new label to reach the UK.

Private Party

Always on Vacay One-Piece

Well, maybe you are?Next up, what not to wear to the airport.

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Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.