With Its Captivating Rise in Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast in Every Style

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fashion collage featuring three style influencers like Mimi Nguyen, Coco Schiffer, and Marilyn Nwawulor-Kazemaks, plus a Zara model shot wearing trending red sweaters for 2026
(Image credit: @mimixn; @cocoschiffer; Zara; @nlmarilyn)

From London to NYC, fashion people are reaching for red sweaters more than ever. It's gotten to the point that when I start looking for one for myself or a loved one, the minute I come across one worth scooping up, if I don't add it to my cart and check out right then and there, it sells out almost instantly. I get it—the color feels classic yet cool and adds a bold touch to any look. With that in mind, I set out to find all the best red sweater styles available right now from Nordstrom, J.Crew, H&M, Zara, and more.

Ahead, I included a roundup of red knitwear that is guaranteed to add a cool touch to your closet. I also included some outfit ideas from some of my favorite style influencers to get you inspired on how to pull off your top pick for winter 2026 and beyond. Keep scrolling to shop 27 chic red sweaters and to check out the outfit inspiration.

Shop the Best Red Sweaters

British style influencer Marilyn Nwawulor-Kazemaks poses in her London dining room with a red turtleneck sweater layered over an ivory lace-trim top, white jeans, and red flip-flop sandals

(Image credit: @nlmarilyn)

NYC style influencer Coco Schiffer poses for an elevator selfie wearing a chic outfit for 2026 with a cream coat and a red V-neck sweater layered over a white tee

(Image credit: @cocoschiffer)

NYC style influencer Mimi Nguyen posing for a mirror selfie wearing a fuzzy red v-neck sweater and brown corduroy pants

(Image credit: @mimixn;)
Jennifer Camp Forbes
Jennifer Camp Forbes
Senior Shopping Editor

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.