We Went Live Shopping at H&M—Here's Everything We Loved Trying On

Welcome to our live shopping segment streamed directly from the H&M showroom on London's Oxford Street, with editors Hannah Almassi and Megan Storey.

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It's no surprise to hear that editors at Who What Wear UK love shopping! Everything we try on for ourselves eventually makes it way into the stories and social content across all of our channels and we're really fussy about what we recommend to you, our dear readers. So what better way to bring you into our picky fashion editor minds than literally take you shopping with us? This week, on Wednesday 28th May at 1pm, we're going live from H&M's showroom on London's Oxford Street to bring you the very best pieces from the latest summer 2025 drop.

Once live, through the video above, you can join Hannah Amassi, editor in chief and Megan Storey, Social Editor, as they try on their favourite buys from the new-in page, as well as share all their tips and tricks when it comes to styling up each piece and looking chic in the summer.

Like what you see? You can click items directly through the shoppable video above as we go or, if you're watching this after the event, browse the full edit below.

Shop Our H&M Summer Edit:

Hannah Almassi
Hannah Almassi
Managing Director, Women's UK

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.