I'm a Shopping Expert, and These Are the 2026 Trends I'm Getting My Hands on From H&M
As we head into February, I'm finally getting the itch to refresh my wardrobe with some of this year's freshest styles. The new arrivals sections at my favorite brands and retailers are slowly filling up with of-the-moment pieces, and teasing out the stylish new goodies spring has in store—offering a glimpse into how we’ll actually want to dress as the year unfolds. H&M is one of the said retailers. I perused the site for way too long this week, and noticed some specific new trends that the affordable retailer is backing this season. The direction feels clear and deliberate, and most importantly, wearable. Think preppy sporty pieces in the form of collegiate stripes, relaxed button-downs, and polos. Romantic lingerie-inspired lace is reinvented in fresh silhouettes—a trend to invest in for the warmer months to come. We continue to see suede shoes take the spotlight, in fresh and modern silhouettes such as slim sneakers and elegant kitten heels. And no matter what trend calls to you, you can guarantee getting your hands on them at a very reasonable price point.
Keep scrolling to see the 2026 trends dominating at H&M right now and shop the chicest pieces to lean into the trends.
Sporty Prep
If you invested in a preppy rugby shirt or striped polo this past fall, then you're in luck because American sportswear is making a big comeback in 2026. If you want to add some fresh styles to your repetoire then H&M is a treasure trove of sporty-meets-preppy silhouettes right now. Think collegiate stripes, slouchy V-necks, relaxed button-downs, and, of course, polos.
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Boudoir-Inspired
A sense of delicate romance reigned on the 2026 runways, with sheer looks and lingerie-inspired pieces leading the way. At H&M, it translates into more wearable silky lace-trim styles, ranging from date-night slip dresses to delicate midi skirts and satin camisoles.
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Bootcut Jeans
If you haven't already heard, bootcut jeans are dominating among the fashion set right now and will continue to be a huge trend as we head into 2026. H&M's selection of the trend-forward silhouette is excellent, with a huge range of denim washes, rises, and flare sizes.
Suede Shoes
Suede has been a mainstay in every fashion girl's wardrobe this past fall and winter, adding a rich-looking touch to our everyday looks. Luckily, the trend is here to stay in 2026, particularly in the form of suede shoes. H&M is backing the luxe fabric in modern shoe styles such as slim sneakers, soft loafers, and sleek pointed-toe slingbacks.
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Boho Chic
If you've fallen in love with the Chloé-inspired boho looks we've seen for the past few seasons under creative director Chemena Kamali, then you're going to love the current offerings at H&M—from '70s-inspired prints to romantic ruffles and billowy boho silhouettes.
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