Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best Versions

The chicest people in London and New York are wearing it.

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A collage of people wearing red sporty jackets.
(Image credit: @nlmarilyn; @courtneygrow; @shayinjune; @annabelrosendahl)

Every fall, one jacket trend comes around and dominates all the previous year's favorites, and in 2025, there's no question about what it is. Scroll through any It girl's Instagram feed and you'll stumble upon at least one photo of them wearing a red sporty jacket in recent weeks. They've become an instant identifier for good taste—a bright red sign that tells passersby that you know what's cool.

Like most of today's most attractive trends, this one originated primarily with The Row, dating back to its summer 2024 collection, which featured a range of technical jackets and anoraks in white, black, and red. For such an elegant, understated brand, the addition of a sportier silhouette caught people's attention, and soon, everyone wanted a red jacket of their own. It wasn't until a while later that other brands began catching on, and soon, the trend was being spotted everywhere, on the streets in New York City and in mirror selfies inside London flats. Now, brands like Alfalo, Roucha, Eaves, and St. Agni are leading the charge, with one specific affordable option also becoming a crowd favorite. (It's from Uniqlo, and it's just $50.)

What makes this trend so fresh and intriguing is not only the bright color but also the technical fabric and athletic silhouette. It's practical in nature, yet unexpected, especially when paired with more formal items like trousers, skirts, or dresses. At the same time, these jackets, when added to any outfit, instantly become the star, allowing you to wear impressive ensembles with very little effort or work. Any look will become chic with a red sporty jacket on top, even if it's just a simple pair of jeans and a T-shirt.

Convinced you need one? Same. Scroll down for everything from styling inspiration to the best versions on the market right now.

A woman wearing a red sporty jacket.

(Image credit: @annabelrosendahl)

Get the look: Red sporty jacket + off-white pants + sneakers + oversize tote bag + baseball cap

A woman wearing a red sporty jacket.

(Image credit: @nlmarilyn)

Get the look: Red sporty jacket + Loose jeans + Red flip-flops

A woman wearing a red sporty jacket.

(Image credit: @mimixn)

Get the look: Red sporty jacket + black trousers + flip-flops + lace-trim slip

A woman wearing a red sporty jacket.

(Image credit: @courtneygrow)

Get the look: Red sporty jacket + White shorts + Mesh flats

A woman wearing a red sporty jacket.

(Image credit: @shayinjune)

Get the look: Red sporty jacket + White T-shirt + White drawstring pants + Ballet flats + Bucket bag

A woman wearing a red sporty jacket.

(Image credit: @hoskelsa)

Get the look: Red sporty jacket + button-down shirt + gray trousers

A woman wearing a red sporty jacket.

(Image credit: @shayinjune)

Get the look: Red sporty jacket + white T-shirt + white shorts + flip-flops + crossbody bag

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Eliza Huber
Eliza Huber
Associate Editorial Director

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.