
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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If You Want a Chic, Timeless Capsule Wardrobe in 2026, Start With These 7 Pieces
From V-neck knits to funnel-neck coats.
By Marina Avraam
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My French Friend Sent Me Her 2026 Shopping List—15 Chic High-Street Buys That Made the Cut
Polished staples only.
By Marina Avraam
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Mark My Words: This Elegant The Row Bag Will be Everywhere in 2026—and It’s Finally Back in Stock
I've waited months.
By Marina Avraam
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High Street
Approved by a denim obsessive.
By Marina Avraam
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I'm Calling It: Zara's £35 Expensive-Looking Loafers Will Sell Out in Under a Week
Another perfect internet find.
By Marina Avraam
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Not Skinny, Not Wide-Leg—Stovepipe Jeans Are the Chic 2026 Denim Style All Over Zara, H&M and Mango
Buh-bye, baggy jeans.
By Marina Avraam
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We're Two Weeks Into January, and H&M Has Dropped Every Chic 2026 Trend—4 Pieces That Will Go First
Only the good stuff.
By Marina Avraam
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I Have a Strict January Budget But Expensive Taste—15 Elevated Zara, H&M and COS Pieces I’m Backing
Smart investments only.
By Marina Avraam
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I Didn’t Think the Perfect Petite Jeans Existed—Then I Tried COS's Best-Selling Styles
No alterations required.
By Marina Avraam
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I’m in My Cosy-But-Chic Era—17 New-In January Pieces That Set the Tone Perfectly
Cocooning season is here.
By Marina Avraam
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COS’s Most Popular Buys of the Year Are in the January Sale—15 Chic Pieces Set to Sell Out Next
2026 wardrobe, sorted.
By Marina Avraam
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I’m a Shopping Editor with High Standards—15 Incredibly Chic Pieces on My 2026 Wish List
My dream scenario.
By Marina Avraam
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Yes, Zara Is Noticeably More Elegant in 2026—17 New-In Pieces I'm Telling My Friends About
Faux fur! Suede! Denim!
By Marina Avraam
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I Always Tell My Friends to Buy Cashmere in the Winter Sales—11 Knits I'm Recommending First
Smart investments.
By Marina Avraam
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Effortless French Elegance Is Shaping My 2026 Wardrobe—19 H&M, Zara and COS Pieces That Deliver
Je suis obsessed.
By Marina Avraam