Articles by Marina Avraam

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.

Marina Avraam

My French Friend Swears By H&M's Expensive-Looking Basics—9 Staples She’s Currently Stocking Up On

H&M Just Quietly Dropped the Most Expensive-Looking Spring Staples

My Chicest Friend Tipped Me Off—COS's Elegant Stovepipe Jeans Are the It Style for 2026

After Weeks of Searching, I Found an Even Chicer Alternative to The Row's Margaux, and It’s Still in Stock

H&M's New-In Section Has Never Looked So Expensive—15 Items Stylish Women Will Be All Over

Hold the Crew-Neck Cardigans—In 2026, Women With Good Taste Are Wearing This Chic Style Instead

My V-Neck Jumper Earns Me the Most Compliments—9 Equally Chic H&M, Zara and Reformation Styles

Mark My Words: COS's Funnel-Neck Jacket Will Be Spring's First Sell-Out Item

I Asked My Coolest London Friends What They’re Buying From Zara—9 Pieces That Kept Coming Up

Everywhere I Look, Stylish Women in Europe Are Carrying This Elegant, More Affordable Handbag

I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks Here

2026’s It Bag Has Just Been Crowned, and All the Coolest Women You Know Already Own It

The Chicest Women I Know All Shop at Zara, H&M and COS—15 Elegant Pieces They’re Backing in 2026

From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper, and It’s Still in Stock

My French Best Friend Always Makes Zara Look Expensive—9 Elegant Pieces Currently in Her Basket