Everyone Inside ASOS Is Trying to Get a Hold of These 4 Buys First
In the past few days, the high street has suddenly turned. Have you noticed it? Whether you're shopping in actual brick-and-mortar stores or browsing online, everything is starting to feel new and a little more autumnal than it did before. The sales are starting to fade out and teeny tiny sundresses and bikinis are being replaced by knitwear, jackets and boots.
It may feel too soon for all of the above, so we've been looking into the perfect transitional items that will see you through each season without a great deal of commitment. One brand that has all of these not-quite-autumn-but-not-totally-summer items all wrapped up and trending already is ASOS. What the e-commerce giant's insiders are favouring out of the 2554 new-in items appears to correlate with how influencers and fashion girls are shopping the site right now.
We've noticed a few key items popping up that work now and will definitely work in a few months' time (as well as next year). Keep scrolling to see the ASOS buys everyone's trying to get hold of this month…
1. The Croco Mini Bag
2. Checked Smock Dress
3. This Chic Blouse
4. The New Bold Printed Dresses
Even this tea dress feels more exciting than your average one.
Next up, the best shopping picks of August thus far.

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.