Trust Me—Buy Any of These 25 New Things
The shopping part of my brain (left or right, maybe all) is going into overdrive. Autumn is my favourite season, and the slightest hint of rain during summer is enough to get all engines fired up and thinking about what's new. Lately, I've been thinking about what's cosier than a skimpy cotton dress and what's going to pep up my wardrobe for the following six months or so.
I'm not quite at the stage where I'm thinking about full winter coats (although this is technically the time of year they start to sell out), but I'm open to the idea of a new knit, a different trench or a pair of ankle boots, and the new-in drops from our favourite brands and retailers are providing me with a banquet of wish listing options.
From fresh designer pieces streaming in at Net a Porter, Browns Fashion, MyTheresa and Harvey Nichols to the hottest items hiding amongst the sales dregs at Topshop, ASOS and Arket, I've trawled everything to bring you an edit of the very best. Keep scrolling for the new-in August shopping picks I have my eye on.
Related: I Swear This High-Street Brand Is Serving Up the Best Dresses This Autumn
Biodegradable and in the oval shape I'm really into rn? Count me in.
Next up, what's happening in the world of Instagram outfits.

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.