Amazon Prime Day Has Officially Arrived—I Think You Should Shop These 30 Things
Sponsor Content Created With Amazon
Amazon Prime Day is here, and if you're anything like me and have hundreds of boxes covered in arrow logos landing on your doorstep every day, you're excited. But the sale can get overwhelming, so I've taken the liberty of putting together a list of the best of the fashion section. (Well, technically it is my job, but I'm still happy to do it.) Ready to shop the deals? Keep scrolling for my top picks this year—from white tees and biker shorts to swimwear and flowy dresses.

Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie.
-
These 30 Sweaters, Jeans, and Boots Will Have You Looking Like a Fashion Person Straight Through Spring, and They're On SaleShop discounted picks from Nordstrom, Madewell, and more.
-
I'm a Senior Shopping Editor on a Major Budget for 2026—31 Chic Yet Affordable Finds I'm Currently ConsideringEverything is under $150.
-
10 Things to Buy in February If You Hate Trends and Don't Want to Look DatedShop the biggest anti-trend trends of the moment.
-
I'm Revamping My Closet With These 5 Elevated Basics for a Chic Winter WardrobeYou'll wear these for years to come.
-
With Its Captivating Rise in Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast in Every StyleSee how fashion people from London to NYC wear the trend.
-
Every Last Piece From J.Crew's New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell OutOne of each, please.
-
My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&MThere's nothing like a chic, affordable score.
-
2026 Will Be the Year of the Rich Auntie—28 Items I'm Eyeing to Look the PartTracee Ellis Ross would be proud.

