Prime Day starts on October 13, and while it's not an actual holiday, it might as well be. For years, I've used it as a day to score major discounts on appliances, gadgets, and other random things I've needed, but this year, I'm using the day to shop for what I love most: fall fashion. The site is exploding with so many gems—think chic denim, soft cardigans, sporty activewear, and trendy coats—that my shopping cart is actually overflowing. Want to see all my finds you'll want to scoop up before the sale ends on October 14? Without further ado, and in no particular order, keep scrolling for my favorite pieces I'm shopping from Amazon's epic event.
Up next: BTW, Amazon Is an Actual Treasure Trove for These 4 Key Fall Pieces
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These 30 Sweaters, Jeans, and Boots Will Have You Looking Like a Fashion Person Straight Through Spring, and They're On SaleShop discounted picks from Nordstrom, Madewell, and more.
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I'm a Senior Shopping Editor on a Major Budget for 2026—31 Chic Yet Affordable Finds I'm Currently ConsideringEverything is under $150.
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These 25 Banana Republic and Gap Sale Finds Will Give Your Wardrobe Instant Rich-Girl VibesUp to 40% off.
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10 Things to Buy in February If You Hate Trends and Don't Want to Look DatedShop the biggest anti-trend trends of the moment.
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I'm Revamping My Closet With These 5 Elevated Basics for a Chic Winter WardrobeYou'll wear these for years to come.
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With Its Captivating Rise in Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast in Every StyleSee how fashion people from London to NYC wear the trend.
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Every Last Piece From J.Crew's New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell OutOne of each, please.
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My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&MThere's nothing like a chic, affordable score.
