Beauty Lovers All Have One Thing in Common: Their Love for This Iconic Store
Sponsor Content Created With Sally Beauty
Ask any beauty lover, and they'll tell you that Sally Beauty is the OG spot for scoring salon-quality products at accessible price points. The brand's brick-and-mortar stores have been open since 1964, but its online presence is making products more available than ever. It's where beauty enthusiasts and specialists alike stock up on all the essentials for at-home pampering and maintenance. Whether you need a fresh nail color, the latest hairstyling tools, or even a trusty pair of Ardell lashes, you can always count on Sally Beauty to have what you're looking for. Keep scrolling to shop the latest, including an $11 avocado hair mask with hundreds of five-star reviews.*
*All pricing is subject to change.

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
-
We Asked, It Answered: OPI Just Combined Its 2 Most Iconic Shades in One BottleIt's incredibly chic.
-
If a "Royal" Manicure Is What You're After, Experts Suggest This Chicer-Than-White French-Tip ColorNot brown, not burgundy.
-
From Cool Winter Tones to Valentine's Day Inspo: 6 Nail Colors Popping Off This FebruaryThe pros have spoken.
-
It's Never Too Early to Land on a Wedding Mani—7 Classy Designs I'm Saving From the Chicest 2026 BridesHint: Airy elegance is in.
-
25 Chic Nail Ideas That Give Major Birthday Girl EnergyYou'll love these party-ready manicures.
-
I Combed Social Media for New Nail Ideas—These Feel So 2026 and Are Celeb-Manicurist ApprovedSo many options.
-
Classic, Chic, and Effortlessly Romantic: The 21 French-Tip Designs I'm Bookmarking Before Valentine's DaySwoon.
-
Proven by Tastemakers: 18 Elegant Valentine's Day Nail Ideas That Never Go Out of StyleHearts! Polka Dots! Lace!

