Fashion People in London Live For This Brand—16 Pieces I'm Losing It Over
Sponsor Content Created With Aligne
As one of the fashion capitals of the world, London is home to countless trendsetters, tastemakers, and iconic and up-and-coming brands. Recently, I’ve heard tons of fashion people across the pond raving about ALIGNE. Naturally, I had to investigate (read: shop), and let me just say I love what I found. ALIGNE favors timeless pieces that mix and match seamlessly, and best of all, they're chic and high quality but still reasonably priced. I have a feeling you’re going to love this brand as much as I do. Keep reading to shop the pieces you need.
Classy Chic
Elegant Trench Coats
Cozy Knits and Wool
Denim Moment

Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
-
Lace Slip Dresses Already Huge In London—These Are the Shoes It Girls Are Wearing With Them For SpringThe vibe is sexy instead of understated. We bundled up all winter—why not have some fun with fashion when the sun comes out?
-
I Saw One of the Chicest Women in London Wearing This $80 Men's Zara Sweater—Yes, It Will Sell Out by February 28An It piece to modernize your looks.
-
I'm a 59-Year-Old Stylist—My Closet Wouldn't Be the Same Without These 10 StaplesFrom a key accessory to a casual go-to.
-
I Just Got Back From Vienna and London—This Is the Easy Yet Chic Outfit Combo I Saw Fashion People Wearing in Both CitiesI spotted this look nonstop.
-
Understated and Cool: 7 Hero Items Every Minimalist Will Own in 2026Pieces that will make a massive impact.
-
In Paris, Every French Woman's Capsule Wardrobe Includes These PiecesThe effortless uniform starts here.
-
I Need a Capsule-Wardrobe Refresh—5 Staples I'm Buying to Feel More Elevated in the New YearLess is more.
-
Fashionable People in London Will Wear These 6 Jeans-and-Shoe Combos in 2026Posh pairings ahead.

