The New Brand Directory: 20 Labels That Are About to Rock Your World

Hannah Almassi's avatar
By
last updated
in Features

One of my favourite parts of this job is uncovering new talent. Whether that's young brands on the rise or burgeoning Instagram stars, it's always fun to feel like you got there first. This week, I'm looking at the former: exciting, almost unheard-of labels that your unique wardrobes will welcome with open (statement sleeve–clad) arms. Whether snapped up for the first season by the all-important department store buyers or simply trending on social, these are the fresh names from across the globe that our team can't get enough of.

new-brands-autumn-winter-2017-235321-1505317248637-main

(Image credit: The Style Stalker)

Eleonora Carisi carrying a bag from one of my new favourite brands, Tara Zadeh.

With fashion month in full flow, these brands are flying in from all directions. So keep checking back as we'll be bound to add to your list of bragging rights. Keep reading to see our directory of the best new brands for autumn/winter 2017.

Related: The Layering Tricks That Will Help You Outsmart the Weather This Winter

Related: Camel Coats Always Look Elevated—28 That Get This Fashion Editor's Approval

Related: The 14 NYFW Celeb Looks Everyone Keeps Talking About

Hannah Almassi
Hannah Almassi
Managing Director, Women's UK

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.