Miista Shoes: The Spanish Footwear Label Influencers Love

Shoes, Spanish fashion, designer quality at more affordable price points: Those are three things we’re always happy to embrace here at Who What Wear, and it’s even better when they come in one pretty little package. Miista may or may not be a new brand to you—the label has been quietly building a reputation over the past seven years now—but its sudden ubiquity across Instagram is undeniable. As the fashion crowds increasingly favour uniqueness and individuality, niche footwear labels are leaving mass-produced high-street styles—and even ubiquitous designer pieces—in the shade.

Maria Bernad wearing Miista Carlotta Yellow Suede Boots (£235)

"Born amidst financial turmoil and technological globalisation, we're a brand for women in interesting times," explains Laura Villasenin, the brand's Galicia-born, East London–based founder. "Designed in London, handcrafted in Spain, transparent—these are elements that have not changed since day one. Well-constructed footwear requires planning, diligence and precision. To highlight our craftsmanship, we're extremely open with our customers throughout production, showing both the shoemaking process as well as people behind the handcrafting."

Lindsey Holland wearing Miista Carlotta Suede Boots (£235) available in Yellow

It's a process that has resulted in excellent statement designs you can wear on a daily basis as well as a devoted fan club that appreciates them. Some of our favourite influencers of the moment (like Maria Bernad) have been wearing Miista's creations all over the globe. And word has travelled fast: "It's easy to spot in our own stores daughters bringing their mothers or friends dragging their friends (or whole families) to introduce our brand," Laura tells us. "Our customer base is a small but a very tight community that grows organically."

Anne-Laure Mais wearing Miista Hope Plain Black Heels (£185/£93)

So what separates Miista from the rest? "Our shoes are wearable and bring together opposites in unusual, elegant ways through an informed marriage of design, material and craft," Laura adds. "We strive for quality of product at an attainable price, and as a smaller independent brand, we're working to grow in a way that preserves this balance whilst conserving the age-old traditions and culture of handcrafted footwear in Alicante, Spain. Besides this, we're irreverent and approachable, in an attempt to shake up the pretences of a self-important fashion market."

Alice Catherine wearing Miista Cybil Walnut Boots (£225)

Shop Miista Shoes:

Miista

Noa Legno Raffia Woven Mid-Heels

Miista

Hope Dawn Check Mid-Heels

Miista

Carina Plum Leather Sandals

Miista

Marlena Cornflower Nubuck Flats

Miista

Carlotta Yellow Suede Boots

Miista

Anne Blush Heels

Miista

Aline Black Leather Flats

Miista

Lorelle Rust Velvet Boots

Miista

Cybil Black Off White Boots

Miista

Kila Viola Suede Mid-Heels

Miista

Berta Ruby Raffia Mid-Heels

Miista

Nicole Corduroy Toast Mid-Heels

Feeling as shoe-obsessed as we are now?

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.