Shopping for denim can be tough. At Who What Wear UK, we like to scour the market for the very best pieces we can find and recommend, and sometimes that means trying on a lot of clothing, but when it comes to finding the right pair of jeans, it takes even more legwork. After all, there are a lot of boxes a pair of jeans must tick before we'll declare them "the one", and these requirements are different for everyone.
Firstly, we have to know the quality is right—good denim should last for years without ripping, fraying or sagging. Secondly, the jeans have to be flattering, and the right fit can be a leg-lengthening, waist-cinching miracle. But equally as important, they have to be comfortable. And what are the chances of finding all of this at a price that won't break the bank?
Thankfully, we've found a couple of pairs that have delivered along the way, but there's always room for improvement, and after a quick poll in the office there was one brand that came out on top for the best prices, cuts and size range, and it's a high-street hero. Thank you, Marks and Spencer. You've made our lives a lot easier.
Regular readers will know that M&S is our go-to for wardrobe staples like underwear and affordable cashmere, but it's the latest denim offering that's really piqued our interest. From sculpting skinny jeans to the relaxed boyfriend fit, M&S's denim collection covers everything from polished styles you'll want to wear to work all the way through to casual weekend-uniform pieces. Of course, there are the classics (you won't find a better range of blue washes on the high street), but there are also some attention-grabbing styles in the brand's breathable stretch denim, like boxy jackets and trending midi skirts. Sounds good, right?
It's even better that the denim itself is sourced through the Better Cotton Initiative, so you can rest easy in the knowledge that you're shopping smarter and more sustainably—truly a win-win. With most pairs of jeans coming in at under £40, it's hard to argue with the popularity of M&S denim right now. This is where to start your search for denim that goes the extra mile.
SHOP THE BEST JEANS IN MARKS AND SPENCER'S DENIM COLLECTION:
I'm copying this whole look, starting with the jeans.
The ideal straight-leg, this style is available in sizes 6-20 and lengths from extra short to long.
A stylish nod to the cargo-trouser trend.
Wear with a shirt and blazer or a tee and trainers.
These are such a good colour for pairing with autumnal tones.
Comfortably chic.
Cigarette jeans are perfect for wearing now with loafers or tucked into knee-high boots when temperatures drop.
SHOP MORE OF MARKS AND SPENCER'S DENIM COLLECTION:
An elevated take on the classic denim jacket.
Size up and wear baggy for extra fashion points.
Just add a white tank top and black jeans.
Double denim comes street style approved—just tuck into high-waisted jeans.
A pretty perfect look from head to toe.
Wear with a cosy cardigan and ballet pumps.
Next Up: Experts Agree: These Autumn/Winter 2023 Fashion Trends Really Count
-
If You Want to Look Like a Model Off Duty, Wear This Classic Shoe Trend With Your Baggy JeansTrust me, it's a chic switch.
-
I'm a Senior Shopping Editor—30 New Arrivals From Nordstrom I'm Texting to All My Fashion FriendsChic finds from Mango, Levi's, The Row, and more.
-
If Fashionable Europeans Shopped at Nordstrom Right Now, These 25 Chic Sale Picks Would Catch Their AttentionPlus, outfit inspo from England to Finland.
-
These 30 Sweaters, Jeans, and Boots Will Have You Looking Like a Fashion Person Straight Through Spring, and They're on SaleShop discounted picks from Nordstrom, Madewell, and more.
-
Gap Jeans Are on Sale—These 16 Expensive-Looking Pairs Will Sell Out FirstScore up to 40% off.
-
Levi’s Just Added Two New Chic Denim Styles To Their RepertoireSay hello to the easy-dad and loose boot jeans.
-
I'm a Senior Shopping Editor on a Major Budget for 2026—31 Chic Yet Affordable Finds I'm Currently ConsideringEverything is under $150.
-
Madewell's Jeans Are Next Level RN—5 Denim Trends I'm Eyeing for Spring 2026Consider me influenced.
