Marais Shoe Brand and the #MaraisGirlGang

There are certain fashion-related Instagram hashtags that really take off. See #ChloeGirls, #IHaveThisThingWithFloors or #CelineLovers, for example. Sometimes you'll be there at the inception of a social wave (maybe you were early onto #PlantsOnPink?), and other times you'll get swept up along the way, occasionally feeling late to the party. Right now we sense that we're on the cusp of one tribe that is only going to get bigger throughout the summer. A niche, affordable shoe brand we've been watching for some time is garnering more and more action around its own hashtag…

Shop Marais Shoes

Marais

Jardin Heel

Perfect for outdoor weddings.

Marais

Classic Mule

According to Marais, these are the "most versatile shoes" it's ever designed.

Marais

Knot Slide

Introducing your new holiday packing essential.

Marais

Jane Mule

Heads up—lilac is going to be big news next season.

Marais

Sopia Mule

This low-cut mule style is everywhere at the moment.Next up, the 35 French fashion brands every Jane Birkin fan should know.

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Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.