Where I Secretly Shop for Affordable French Fashion Pieces
While that certain je ne sais quoi cannot be bought outright (if only), there are definitely ways to be more French on a daily basis. Our method goes a little like this: 1) Start with the basic French fashion brands every girl should have on speed dial. 2) Look to the chicest Parisian girls to get a refresh on the most important styling tips. 3) Sit outside a café and stare into the distance while sipping from a cup of black coffee, waiting for something existential to happen.
But seriously, there's more to our Gallic goals than this—and we want you to know about a secret, affordable and downright brilliant source that we've started going to for unique French fashion. Meet La Redoute: It' a catalogue, but not as you traditionally know them. While our British catalogue memories are more akin to circling the latest Barbie doll four months before Christmas in the hopes that someone would take note, this is a very cool style hub.
La Redoute not only has some high-quality in-house fashion labels of its own, but it's also known for cherrypicking up-and-coming French talent to collaborate with. A Topshop of the Parisian world, if you will, La Redoute signed up the likes of Jacquemus and Carven way before they were on your radar. It also stocks all of the trusty Parisian go-tos a girl could wish for, from Comptoir des Cotonniers to Suncoo. Without further ado, check out our top picks from the French fashion secret we're ready to share.
Related: What Our French Fashion Friends Do and Don't Shop for at Zara
Related: The Chicest French Jewellery Brand You've Never Heard Of
Related: French Fashion: 10 Secrets to Dressing Like the World's Chicest Women
A perfect transitional treat. For more savvy affordable pieces, see what the nine pieces you need to see (and shop) right now. Opening Image: The Style StalkerThis story was published as an earlier time and has since been updated.

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.