The Capsule Wardrobe Items Fashion Girls Spend Money On
Sponsor Content Created With Joseph
When it comes to knowing the kind of items you should actually put some hard-earned cash aside for, we always think it's worth seeing what investments other fashion girls make. If you're the kind of shopper who values cost-per-wear over a faddy fast-fashion fix or you know your personal style mantras inside and out, you'll probably recognise the fact that trusty purchases don't necessarily mean boring ones.
So with the autumn season catching up with us all too fast (when did that long summer abruptly end?), we're looking to those women in the know and watching what they've put at the top of their shopping lists. (Hint: Long-adored British brand Joseph is their source for thoughtful, beautiful pieces to snap up now so that you can be damn pleased with yourself in five years' time.)
Keep scrolling to see the fashion-expert capsule wardrobe we're noticing around London.
1. LUXE KNITS
There was a lot of talk around fashion week about where to buy quality stylish jumpers, and Joseph often came out on top. Lisa Aiken, Net-a-Porter's fashion director, is a fan of the brand, and wore its leather skirt and scarf-sweater hybrid in London. The truth is that cheap knitwear ages fast and washes poorly, so invest wisely.
2. TAILORED TROUSERS
There's nothing more flattering than a pair of trousers that fit you perfectly, which is why it's always worth spending a little extra to locate the right ones. Joseph's wide-leg pants are popular with the fashion crowd, but you'll find a plethora of styles from the brand too: straight cuts, barrel legs, pegs, flares, etc.
Related: Winter 2018 Fashion Trends: The Only Looks You Need to Know
3. MIDI DRESSES
Simple midi dresses are actually quite hard to come by, and cheaper versions tend to riff on trends that can pass all too soon. That said, a classic shirt or fit-and-flare style in a neutral colour (or minimal pattern) is a wise investment you'll wear time and again.
4. SILK SHIRTS
Synthetic and/or starchier cotton blouses never quite sit in the same sassy way as a silk version. High-quality items tend to cling in the right places and flow in others, feel delightful to wear and look rather good with the aforementioned trousers.
Next up, how to craft your lifetime capsule wardrobe from scratch.

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.
-
The Best Nursing Tops for New MomsAll in one place.
-
Yes, Turtleneck Hair Is a ThingJust another reason to stock up on this winter essential.
-
Behold Oversize Everything at Joseph's Spring ShowLook 38 is something else…
-
Why Reese Witherspoon Won’t Wear BlackAnd what she substitutes it with.
-
The Only 6 Pieces You Ever Really Need to Invest InCourtesy of our go-to style maven, Marissa Webb!

