Fashion Girls Are Addicted to This One Designer Label

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When we first set eyes on both Isa Arfen's resort and spring 2016 lines, we just knew they were going to fly. There are certain ingredients that make for a successful fashion recipe: Start with seriously scrumptious clothes (obviously), add in a generous dash of striking OOTD picture potential, a peppering of brag-worthy insider name-dropping and, ta-da, an It collection is ready to be served to the style-hungry.

Designer Serafina Sama has been a firm favourite amongst insiders for quite some time now, but there's something particularly special about the combination of these bright, block colours, jumbo frills, sweet gingham checks and flattering cuts. This look has exploded into the A-list stratosphere, and everywhere we turn we see another of her off-the-shoulder blouson tops or ruffle-hemmed trousers. And that's not a bad thing at all. Scroll down to see Isa Arfen's lovely looks in action, then shop the key new-season pieces…

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Candice Lake
(Image credit: Melodie Jeng/Getty Images)

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Harley Viera Newton
(Image credit: Dave M. Benett/Getty Images)

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Pandora Sykes
(Image credit: Christian Vierig/Getty Images)

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Margaret Zhang
(Image credit: Phill Taylor)

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Shop from our top Isa Arfen buys:

Hannah Almassi
Hannah Almassi
Managing Director, Women's UK

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.