This $31 Black-and-White Bikini From H&M Will Have '90s-Chanel Fans in a Tizzy
Apart from a tweed skirt suit, quilted flap bag, and classic pair of tan slingbacks, no item screams "Chanel!" quite like a black-and-white swimsuit, from shockingly tiny bikinis to high-cut maillots. Dating back to the early '90s, the French house has designed various versions of the classic beachwear essential, with string bikinis worn by Christy Turlington and Claudia Schiffer in the S/S 94 show and sportier variations styled with gold belly chains and bangles for S/S 22. Suffice to say, a black-and-white swimsuit will always remind fashion people—fans of the house especially—of Chanel.
With that, when I stumbled upon a '90s-esque black-and-white bikini on H&M's website during my regular scroll through the brand's new arrivals this morning, I was immediately reminded of that classic image of Turlington's CC-embossed bikini bottoms from the '90s followed by the more recent shot of Anna Ewers on the S/S 22 runway. And since Chanel's swimwear has long been considered one of the hardest-to-obtain genres in the brand's archives, I thought I'd share the link to H&M's chic $31 alt for anyone who's heading on vacation and in need of something vintage-inspired to add to their luggage. Scroll down to shop it and more H&M swimwear ahead of swimsuit season.
Shop H&M's $31 black-and-white bikini:
Shop more H&M swimwear:
A classic bikini like this one will become a mainstay in your swimwear collection for years to come.
Shop the matching Bikini Bottoms ($13).
So basically I need this swimsuit.
Shop the matching Bikini Bottoms ($13).
No stringy tan lines here.
Shop the matching Bikini Bottoms ($18).
I love the retro vibes this style is giving off.
Shop the matching Brazilian Bikini Bottoms ($18).
This color is beyond gorgeous.
Shop the matching Bikini Bottoms ($13).
My baby blue.
Shop the matching Bikini Bottoms ($13).
Coming up next: I Just Checked H&M and Was Astounded by All the "Rich-Looking" Items I Found

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.