Welcome to the Who What Wear UK Winter Issue 2025 | Who What Wear

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Collage of Winter Outfits

Shopping I'm Seriously Impressed By These 24 Winter Arrivals From Shopbop, J.Crew, SSENSE, and Quince

Chimi; Olga Joan; Rue Sophie; Paloma Wool; Permanent Vacation.

Shopping It's Freezing Outside, But I'm Already Daydreaming About These 7 Spring 2026 Trends

Photo of woman wearing coat at Copenhagen Fashion Week.

Outerwear 6 Coat Trends I Spotted in at Copenhagen Fashion Week—New York and London, You're Next

Woman in a white Zara top

Shopping The Under-$100 Zara Finds That Will Dominate Fashion People's Wardrobes This Season

Lovisa Barkman in a faux fur coat and beige Chanel bag

Shopping 32 Modern New Arrivals From Ref, Revolve, and Mango That Feel Particularly 2026

Photo of Stine Goya model wearing peplum top from Fall Winter 2026 collection during Copenhagen Fashion Week.

Runway Your First Look at the Swoon-Worthy Runway Trend That'll Be Everywhere This Fall

Baum und Pferdgarten finale runway fall/winter 2026

Runway The 4 New Rules of Scandi Style, According to the Copenhagen Fashion Week Runways

Woman in a blue sweater, green jacket, and jeans

Trends 7 Trends That Will Make Your Basic Jeans Look *Very* 2026

woman wearing best outfit formula 2026

Outfit Ideas The Fashion Math Behind Every Great Outfit in 2026

Collage of leopard print bag, blue shoulder bag, faux fur coat

Shopping 16 SSENSE Arrivals Making Up the Majority of My 2026 Designer Wish List

european winter staples

Winter Italian, Spanish, and British Women Surprisingly Have These 6 Winter Staples in Common

collage of influencers wearing 2026 fashion items

Trends The It-Girl Edit: 8 Things They're All Wearing Right Now

West Village winter trends are showcased in a collage of street-style photos featuring women's winter outfit ideas. On the far left, a woman stands in a black fur coat, holding a black bowler bag. In the middle, a woman is wearing a black leather funnel neck bomber jacket with black trousers, black sunglasses, a black baker cap, and a black bowler bag. On the right stands a woman wearing a black turtleneck sweater layered under a cream coat with a matching cardigan tied around the waist and black gloves layered over the cardigan.

Trends Live From the West Village: 8 Winter Trends I Can't Walk a Block Without Spotting

Fashion person annelauremais wears a leggings outfit 2026 . She wears black capri leggings, a grey jumper, white t-shirt and washed black leather jacket. She carried a brown bag in a recent image taken from her Instagram.

Outfit Ideas Not Sold on Stovepipe Jeans? Here Are 5 Elegant Ways to Wear Leggings in 2026

Hannah wears a black jacket with a brown fringe scarf over her shoulders.

Trends I'm a Fashion Editor—Here's What I Predict It Girls Will Be Wearing (and Buying) in February

By Who What Wear

published 11 December 2025

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French writer and editor Eugenie Trochu poses for a mirror selfie wearing an animal-print faux-fur print coat, a gray beanie, tan sweater, distressed ripped jeans, and Timberland boots

Shopping I'm a French Writer and Editor—the 14 Pieces Already Making Me Look Forward to Winter 2026 Clothes you wear without thinking, but that end up saying a great deal. by Eugénie Trochu

Chimi; Olga Joan; Rue Sophie; Paloma Wool; Permanent Vacation.

Shopping It's Freezing Outside, But I'm Already Daydreaming About These 7 Spring 2026 Trends And where to shop each one. by Audry Hiaoui

Collage of adidas sneakers, sunglasses, and toteme bag

Shopping No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026 Including the coveted Saint Laurent quarter-zip. by Natalie Gray Herder

West Village winter trends are showcased in a collage of street-style photos featuring women's winter outfit ideas. On the far left, a woman stands in a black fur coat, holding a black bowler bag. In the middle, a woman is wearing a black leather funnel neck bomber jacket with black trousers, black sunglasses, a black baker cap, and a black bowler bag. On the right stands a woman wearing a black turtleneck sweater layered under a cream coat with a matching cardigan tied around the waist and black gloves layered over the cardigan.

Trends Live From the West Village: 8 Winter Trends I Can't Walk a Block Without Spotting Carrie Bradshaw, who? by Jasmine Fox-Suliaman

Latest in Fashion

Kaia Gerber steps out for a star studded event at the iconic Chateau Marmont in Los Angeles.

Celebrity Style Fashion Girls Don't Wear Tailored Trousers With Sneakers—They Wear Them With This French Shoe Trend Try it if compliments are what you seek. by Eliza Huber

Alexa Chung in London wearing a lace slip dress with high heels.

Celebrity Style Lace Slip Dresses Already Huge In London—These Are the Shoes It Girls Are Wearing With Them For Spring The vibe is sexy instead of understated. We bundled up all winter—why not have some fun with fashion when the sun comes out? by Eliza Huber

NYC style influencer Courtney Grow walks on the street while looking at her yellow phone wearing a black leather bomber jacket, jeans, and a black top-handle tote bag

Shopping I’m a Senior Shopping Editor—30 New Arrivals From Nordstrom I’m Texting to All Of My Fashion Friends Chic finds from Mango, Levi's, The Row, and more. by Jennifer Camp Forbes

Photos of Who What Wear editors at New York Fashion Week

Shopping Something Old, Something New: 8 Purchases and 8 Rewears WWW Editors Are Queuing Up for NYFW From our closets, to yours. by Ana Escalante

Latest in Features

An image of Selena Gomez holding two Rare Beauty products and an Ulta shopping bag while posing in the open door of a car.

Beauty Selena Gomez on First Makeup Memories, Cementing Her Red Carpet Style, and What's Next for Rare Beauty In conversation with Who What Wear. by Alyssa Brascia

Runway look

Shopping Hold the T-Shirts—This Wardrobe Basic Is Quickly Becoming the New Go-To in 2026 Shop the essential. by Kristen Nichols

Street style outfit

Shopping Ahead of the Curve—What WWW Editors Are Wearing to Fashion Month This Season Shop the edit. by Kristen Nichols

bella hadid wearing a bowling bag

Luxury This Nostalgic Bag Style Is Suddenly Everywhere on Celebrities You’ve probably owned (or borrowed) this once before. by Sierra Mayhew

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