Welcome to the Who What Wear UK Luxury Issue 2025 | Who What Wear

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Shopping I'm Seriously Impressed By These 24 Winter Arrivals From Shopbop, J.Crew, SSENSE, and Quince

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Luxury They've Arrived: The 8 Designer It Bags of 2026

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Outerwear 6 Coat Trends I Spotted in at Copenhagen Fashion Week—New York and London, You're Next

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Shopping It's Official: These Are the Most Popular Fashion Items in Los Angeles Right Now

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Shopping My Sister Wants a 2026 Rebrand—30 New Wardrobe and Beauty Staples I Texted Her

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Runway Your First Look at the Swoon-Worthy Runway Trend That'll Be Everywhere This Fall

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Outfit Ideas People Will Think You Hired a Personal Stylist With These 6 Fashionable Nordstrom Outfits Under $450

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Runway The 4 New Rules of Scandi Style, According to the Copenhagen Fashion Week Runways

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Shopping 16 SSENSE Arrivals Making Up the Majority of My 2026 Designer Wish List

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Winter Italian, Spanish, and British Women Surprisingly Have These 6 Winter Staples in Common

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Trends The It-Girl Edit: 8 Things They're All Wearing Right Now

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Shopping If Dressing Rich Is Your Thing, These New Zara, Aritzia, and Reformation Finds Will Pique Your Interest

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Shopping The 34 Best Small Luxury Gifts to Spoil Your Loved Ones With—From Elegant Earrings to Pretty Lipstick

By Who What Wear

published 13 November 2025

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Shopping I'm a Shopping Director—These Luxury Accessories Would Make the Dreamiest Gifts And a few incredible beauty items, too. by Bobby Schuessler

Luxury The Hot List: 25 Must-Have Luxury Items That Will Be Buzzy in 2026 Your master list for the season (and year) ahead. by Anna LaPlaca

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Celebrity 5 New Things Fashion People Are Talking About This Week If you didn't know, now you do. by Erin Fitzpatrick

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Luxury I Styled an Imaginary A-Lister—This Is the Luxury Haul I'd Put Them In for 2026 Everything I'm dreaming about owning right now. by Sierra Mayhew

Latest in Luxury

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Luxury This Nostalgic Bag Style Is Suddenly Everywhere on Celebrities You’ve probably owned (or borrowed) this once before. by Sierra Mayhew

Marilyn wears a brown coat with black sunglasses.

Luxury Trust Me, You'll Want to See the New Elegant Bag That Fashion People Everywhere Are Carrying RN It's so good I got myself one. by Nikki Chwatt

Luxury I Flew to Paris to Buy These Exclusive Slippers, But Here's How You Can Order Them Today I'd do it again, but I'm glad I don't have to. by Eliza Huber

Bettina Looney wearing a camel dress and Hermes bag

Luxury The Less-Mainstream Fashion Finds I'm Wearing Instead of the Obvious Ones in 2026 From expert shopper Bettina Looney. by Bettina Looney

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An image of Selena Gomez holding two Rare Beauty products and an Ulta shopping bag while posing in the open door of a car.

Beauty Selena Gomez on First Makeup Memories, Cementing Her Red Carpet Style, and What's Next for Rare Beauty In conversation with Who What Wear. by Alyssa Brascia

Runway look

Shopping Hold the T-Shirts—This Wardrobe Basic Is Quickly Becoming the New Go-To in 2026 Shop the essential. by Kristen Nichols

Street style outfit

Shopping Ahead of the Curve—What WWW Editors Are Wearing to Fashion Month This Season Shop the edit. by Kristen Nichols

Valentine's Day makeup

Makeup Pick Your Poison—MUAs Say These Are Their Favorite Date-Night Makeup Looks for Valentine's Day From subtle to daring, you've got options. by Sabrina Talbert

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