All the Happenings in the World of Fashion and Sports Right Now
All in one place.
In the modern world, sports aren't just about what happens on the court, field, or track. Much of the buzz around athletes actually takes place before their events—that is, when they arrive at their respective venues and showcase their latest fashion creations. In basketball, that's referred to as a tunnel 'fit; in Formula One, a paddock 'fit; and so on. What athletes wear when they're not in uniform matters, especially to fans who might never get to speak to their heroes. Clothes are the perfect form of communication—a window into who your favorite athlete is and what they stand for. That's what Go Sports is all about. Yes, we care about box scores, the results of Free Practice 1 (even if it is at 3:00 a.m.), and RHOSLC-level rivalries, but today, sports fashion matters too. We're not ashamed to say so.
We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at Paris Fashion Week, NFL stars are wearing editor-favorite Coach bags and limited-edition Birkins, Formula One World Champions are co-chairing the Met Gala, and brands—from LVMH to Skims—are getting in on all the action.
I'm here to keep the most interesting happenings in the world of sports and style straight, supplying you with the news you want to know. Think Lewis Hamilton's outfit credits in the F1 paddock and upcoming team and player brand collaborations that'll sell out if you don't act fast. Without further ado, let's get started.
Bad Bunny x Zara Meets the Super Bowl
Bad Bunny put on one of the best Super Bowl Halftime performances the NFL has ever seen. Ahead of it, many wondered what the musician would wear, especially after recent looks by Schiaparelli and Bottega Veneta essentially broke the internet. The answer? Zara (and a $75,700 yellow gold Audemars Piguet Royal Oak). Stylists Storm Pablo and Marvin Douglas Linares were behind the all-cream ensemble, which featured the number 64 on the front and the name Osasio on the back, likely referencing the year his mother, Lysaurie Ocasio, was born. He also wore a cream suit by the Spanish retailer later on in the performance, which was paired with Adidas sneakers from the collaboration he launched with the sportswear brand the day after his performance.
Thom Browne Debuts Fall 2026 Collection at GQ Bowl
It doesn't get more sports x fashion than Thom Browne debuting his Fall 2026 collection at a runway show on the Friday before the Super Bowl. The catwalk took place during GQ Bowl, the publication's second celebration of the fusion of sports and fashion. It was held at Legion of Honor in San Francisco, the city that hosted the star-studded game that saw the Seattle Seahawks dominate the New England Patriots, not to mention Bad Bunny's history-making halftime performance. Making the show even more sporty, it included Asics Gel-Kayano 14 sneakers from Thom Browne's collaboration with the brand, which launches on March 1.
Ralph Lauren's Team USA Uniforms Enter San Siro Stadium
For close to 20 years, Ralph Lauren has designed the Olympic uniforms for Team USA, and 2026 was no exception. The iteration for this year's Winter Games made its official debut on February 6 at the Opening Ceremony hosted at Milan's iconic San Siro Stadium, with the highlight being flagbearer Erin Jackson's navy-blue duffel coat. Behind her, the rest of her team donned the same topper in winter white. At the end of the Games, the athletes will debut another uniform, this time centered around vintage ski racing kits, including color-blocked puffers, wool turtlenecks, and white utility pants.
LV Ambassador, Carlos Alcaraz, Wins in Australia
For the first time, 22-year-old Carlos Alcaraz won the Australian Open, defeating Novak Djokovic and completing his career Grand Slam in the process. U.S. Open? Check! Wimbledon? Check! French Open? Check! With the victory, the Louis Vuitton ambassador became the youngest man to achieve the biggest feat in tennis, and of course, he wore the brand to celebrate. Following his win, he attended a press day at the Royal Exhibition Building in Melbourne, where he posed with the Norman Brookes Challenge Cup—which was previously stored inside a Louis Vuitton Trophy Trunk—wearing a black knit and trousers, as well as a dark denim jacket by the French brand. Suffice to say, it was a look fit for a champion.
Skims and Team USA Are Olympics and Paralympics Ready
For the fourth time, Skims and Team USA have partnered up for the 2026 Winter Olympic and Paralympic Games, with the shapewear brand debuting a lineup of loungewear, sleepwear, intimates, and accessories for America's best athletes to wear in the Olympic Village. This offering also includes menswear pieces and adaptive styles. To celebrate its launch, Skims called on a number of the American team's top athletes, including ice dance champion Madison Chock, world champion Nordic skier Dani Aravich, and gold-medal bobsledder Kaysha Love.
Shop the Skims x Team USA collection on skims.com.
Trinity Rodman Makes History in Willy Chavarria and Adidas
Trinity Rodman has just done what no women's soccer player has accomplished before her. In early 2026, she inked a deal with the National Women's Soccer League's Washington Spirit that made her the highest-paid player in the history of her sport. And naturally, she didn't do it in just anything. For the occasion, Rodman teamed up with celebrity stylist Karla Welch, ultimately deciding to wear a Willy Chavarria suit made up of an oversized blazer and tailored Bermuda shorts. She finished off the look with zebra-print Adidas sneakers and custom grills.“Trinity was walking into one of the biggest moments of her career, and I wanted the styling to feel just as impactful," Welch shared. "We built the look from Adidas pieces and partner collections so that when she stepped onto the stage, it showed strength, elegance, and a confidence that she embodies.”
George Russell Designs Watch With IWC
After over a decade as a partner with Mercedes-AMG Petronas Formula One Team, IWC just launched its first collaboration with an F1 driver—that driver being Mercedes' own George Russell. The co-designed collection includes two Pilot's watches—a chronograph and an automatic—in the timepiece maker's iconic black ceramic with accents in the shade of blue often associated with Russell's racing career. "It has been an unforgettable experience," Russell said in a press release. "By incorporating my signature blue color that has accompanied me during most of my career as a racing driver, as well as my 63 logo, these watches feel truly personal and unique to me."
Shop the Pilot's Watch Automatic 41 George Russell and Pilot's Watch Chronograph 41 George Russell.
The Hali 1 Gets a Stylish New Color
Indiana Pacers point guard Tyrese Haliburton has been publicly wearing more The Row loafers and Dr. Martens than basketball shoes while he recovers from an Achilles rupture he suffered during Game 7 of the 2025 NBA Finals, but we can't wait to see his newest Hali 1s on the court when he makes his return. The style, his first signature sneaker with PUMA, was designed by streetwear designer Salehe Bembury and first launched in September of last year in the color opal. Since then, the brand has debuted multiple colors, the latest being Smoke, a sleek gray shade. Ahead of it hitting stores, Haliburton starred in a PUMA video campaign, where he played the role of a grocery store stock boy.
Shop the PUMA Hali 1 in Smoke ($130).
