
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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I’m a Senior Shopping Editor—30 New Arrivals From Nordstrom I’m Texting to All Of My Fashion FriendsChic finds from Mango, Levi's, The Row, and more.
By Jennifer Camp Forbes
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Lace Slip Dresses Already Huge In London—These Are the Shoes It Girls Are Wearing With Them For SpringThe vibe is sexy instead of understated. We bundled up all winter—why not have some fun with fashion when the sun comes out?
By Eliza Huber
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My Goal Is To Look Sophisticated In 2026—33 Chic COS & Zara Items That Will Guarantee SuccessGorgeous pieces ahead.
By Chinazor "Chichi" Offor
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I Spent the Morning Scouring COS's and Zara's New Arrivals—These Under-$200 Finds Caught My EyeHere's what I found.
By Audry Hiaoui
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It's Official: These Are the 13 Most Popular COS Buys of 2026 So FarGet them before they sell out.
By Nikki Chwatt
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The Stores? Zara, H&M, and COS. The Receipts? These 45 Easy, Elegant, and Elevated ItemsIf you know what's good for you, you'll scroll to the very end.
By Eliza Huber
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Psst, You Heard It Here First—These Chic H&M, Zara, and COS Finds Are So 2026The best new arrivals to start the year off right.
By Chichi Offor
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My Most Complimented Looks Over the Last 6 Months Featured COS, and Yes, These New Arrivals Are Cool and ChicThe sweaters always hit.
By Bobby Schuessler
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I Ran the Numbers: These Are the Best-Selling Items of 2025According to Who What Wear readers.
By Audry Hiaoui
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COS Is Having an Incredible Sale Right Now—Here Are 30 Pieces Worth SeeingUp to 60% off.
By Audry Hiaoui