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I Ran the Numbers: These Are the Best-Selling Items of 2025
According to Who What Wear readers.
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My BFF's Mom Just Discovered Reformation—8 New 2026 Styles I Sent Her Way
Time to prep for spring 2026.
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I Put Old Navy's $40 Leggings to the Test—Here's My Post-Pilates Review
Ten out of 10 would sweat again.
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I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better
I won't use anything else.
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I Can't Book a Ticket to Tokyo, so I'll Use These 11 Streamlined Japanese Skincare Products Instead
The "elegant, science-backed formulations" you should know about.
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If You Want to Look Like a Fashion Person This Fall, These Rich-Looking Sneakers Belong in Your Closet
Chic and comfy.
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Move Over, Suede—This Is the Rich-Looking Texture Fashion People Are Wearing This Winter
Shop 33 affordable finds inside.
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Just Got Back From L.A., Where I Spotted These Exact Sneakers on Everyone Cool at Pilates, La La Land, and Erewhon
They're not new, but they are timeless and chic.
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Who What Wear Editors Told Me Their 35 Best Fashion Finds This Month
Shop the picks.
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14 Denim Skirt Styling Hacks That Will Make People Think You're a Stylist
It's a year-round piece.
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New Year, New Me: 6 Things I'm Not Buying in 2026
Putting it in writing to hold myself accountable.
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I'm an Associate Shopping Director—9 Trends I'm Wearing to the Office This Winter
Get inspired.
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It's Official: These 7 Boot Trends Are Expiring in 2026
And the styles that are rapidly replacing them.
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First CBK, Now Hailey Bieber: The Timeless Designer Shoes That Are Having a Renaissance
Modern heirlooms.
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Face It: These 8 Bag Trends Expired in 2025
There's a new class on the way.
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Women in Paris, New York, and London Will Only Be Wearing These Specific Legging Trends in 2026
With sneakers, boots, flats, and more.
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I'm Winter Coat Shopping—These Under-$500 Finds Caught My Eye
Wool, faux fur, and more.
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If You Want to Look Like an NYC Fashion Editor, Then These 6 Chic Brands Are a Must
Trust us.
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I Just Turned 30—Here's Everything My 20s Wardrobe Didn't Have But My 30s Wardrobe *Will*
How many do you have?
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If You Want to Look Your Best in 2026, These 15 Gap Winter Sale Finds Will Get You There
Don't break the bank to turn heads.
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Trust Me—Stovepipe Jeans Are the Most Elevated Denim Style There Is
I found the perfect pair.
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Dua! Kim! Miley! Demna's Debut Collection for Gucci Just Dropped, and A-List Celebrities Can't Get Enough
It's full of drama, glamour, and soul.
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30 The Row–Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
No sticker shock in sight.
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If Cool Europeans Shopped at Nordstrom Right Now, These 32 Chic Picks Would Catch Their Attention
They're so fun, and many are on sale.
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Not Jeans, Not Sweaters: 7 Nonbasic Winter Items You Probably Don't Own But Should
Now's your chance.
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The Outfit Formula I Rely On to Stay Warm and Look Chic All Winter
Wool coats and cashmere sweaters.
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My Sister Just Asked What She Should Buy From the January Sales—I Suggested These 45 Elegant Finds
From Nordstrom, J.Crew, Aritzia, Net-a-Porter, and more.
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I Asked My Tallest Colleagues What Jeans They Love Best
Inseam intel from some of the savviest shoppers I know.
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It's Time for a 2026 Sneaker Update—12 Cool Pairs From Nordstrom That Will Impress Your Fashion Friend
A little sneaker refresh never hurt anybody.
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Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026
Grab these under-$100 favorites here.
