
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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I'm 99% Sure Lady Gaga Wore This Exact Red Lip to the Super Bowl—It's Already in My Cart for V-DayAn homage to her symbolic brooch.
By Alyssa Brascia
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With Sneakers This Cool, No One Will Even Be Paying Attention to the Rest of Your OutfitPicks from Adidas, Vans, Salomon, Golden Goose, and more.
By Jennifer Camp Forbes
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This Nostalgic Bag Style Is Suddenly Everywhere on CelebritiesYou’ve probably owned (or borrowed) this once before.
By Sierra Mayhew
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I Flew to Paris to Buy These Exclusive Slippers, But Here's How You Can Order Them TodayI'd do it again, but I'm glad I don't have to.
By Eliza Huber
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The Less-Mainstream Fashion Finds I'm Wearing Instead of the Obvious Ones in 2026From expert shopper Bettina Looney.
By Bettina Looney
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I'm a Shopping Director—These Luxury Accessories Would Make the Dreamiest GiftsAnd a few incredible beauty items, too.
By Bobby Schuessler
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Yep, Owners of the Margaux Are Already Setting It Aside for The Row's Newest BagMeet the elegant shoulder bag-slash-clutch that's quickly gaining momentum among insiders.
By Anna LaPlaca
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Wait! If You Thought You Moved on From Valentino Rockstud Shoes, You Haven't Seen Tyla's 2026 VersionA fashion rebirth.
By Erin Fitzpatrick
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The 2026 Award Shows Are Making One Thing Clear: Classic Jewelry Is BackSimple lines, cocktail watches, white metals, and brooches prove that restraint is setting the tone this year.
By Trang Trinh
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They've Arrived: The 8 Designer It Bags of 2026The silhouettes that are already shaping 2026 fashion.
By Anna LaPlaca