The '90s Dress-and-Shoe Pairing It Girls Are Wearing to Parties in East Hampton (Sorry, Flip-Flops, You Weren't Invited)

Classic elegance spotted at Gucci's star-studded soirée on Long Island.

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Gucci and Emily Ratajkowski celebrate the new GG monogram campaign with an intimate dinner in the Hamptons.
(Image credit: Carl Timpone/BFA.com; Courtesy of Gucci)

It's summer in East Hampton, so of course, Gucci had a star-studded party that everyone in fashion wanted an invite to. The host? Emily Ratajkowski, who doubled as the best dressed attendee at the soirée, which took place on Saturday at the Maidstone Hotel and Restaurant. Ratajkowski and company made the trek to the far side of Long Island to celebrate the model and author's new GG monogram campaign with Gucci—specifically the Gucci Giglio handbag, which debuted at the Italian house's cruise 2026 show in Florence back in May. She carried the oversize monogram tote earlier in the day before switching to an evening-appropriate Mini GG Handbag.

If I'm being honest, though, it wasn't her choice of handbag that caught my eye when I saw her "night in the Hamptons" ensemble. Rather, it was Ratajkowski's decision to swap the locale's usual light-washed linen aesthetic for a '90s vibe. Her look wasn't "Hamptons" at all. Instead, she donned a high-neck LBD with the highest slit, well, ever and styled it with a pair of ankle-strap patent-leather sandals with a sky-high heel made to look like silver bamboo. She even finished off the look with a pair of tiny black sunglasses, another staple of '90s fashion.

Gucci and Emily Ratajkowski celebrate the new GG monogram campaign with an intimate dinner in the Hamptons.

(Image credit: Carl Timpone/BFA.com; Courtesy of Gucci)

On Emily Ratajkowski: Gucci Mini GG Handbag ($1950), Silk Crêpe Dress With Embroidery ($3980), and Leather Sandals ($1160)

Whether you're heading to the Hamptons before summer ends or just desire an alternative to all things linen dresses and flip-flops, EmRata's ensemble is a perfect jumping-off point. And no, you don't have to get the look at Gucci (unless you want to). My advice? Splurge on a Gucci monogram bag and then get the model's '90s dress and heels at a lower price. That's the best thing about '90s fashion—it's simple, so you can pair pricey pieces with affordable ones, and no logo will give you away.

Keep scrolling to shop my favorite alternatives that will give off Ratajkowski's elegant '90s energy.

Get EmRata's look for less:

Shop more '90s dresses and heeled sandals:

Eliza Huber
Eliza Huber
Associate Editorial Director

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.