Statistics Show These 3 Celebs Were the Most Influential at Coachella

In terms of fashion retail, Coachella is very important—more important than you may think. According to eCommerce site Lyst.co.uk, this festival now signals the start of the summer season, where shoppers are already looking into new trends in April. Lyst has also seen a 30% increase in searches for Coachella-themed products this year compared to Coachella 2015 (and we’re only halfway through the festival.) Plus, it generates way more interest online than Glastonbury. Well, it is in Palm Springs.

But who of the high profile festival-goers make the biggest impact on your shopping baskets? Keep reading to see which A-listers have the most powerful influence on planet style…

statistics-show-these-3-celebrities-are-the-most-influential-at-coachella-1736195-1460991924 — 1. Kendall Jenner

According to Lyst's data, after Kendall Jenner wore Aquazurra's Tulum Gladiator Sandals (£458) they've experience a 110% increase in page views in just 48 hours.

A photo posted by on

Taylor posted this accessorising memo onto Instagram, and sure enough, Lyst's searches for chokers have increased by 70% in the last three days.

statistics-show-these-3-celebrities-are-the-most-influential-at-coachella-1736194-1460991924 — 3. Brooklyn Beckham

Just like his mother, it appears that Brooklyn is now influencing fashion circles. Lyst say he is responsible for 15,000 new page views to the men’s Gucci florals selection over the weekend.

So there you have it! Who do you look to for style? We'd recommend heading over to ASOS to see their new-in festival edit.

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Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.