How to Buy Clothes That Stand the Test of Time

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What's the trick to buying clothes that stand the test of time? It is more personal than simply buying a black blazer and being done with it. The question is—did you wear a black blazer five years ago and do you wear one today? If you didn’t, don't, or won’t then this particular item isn’t for you. But classics are classics for a reason, and there's no doubt about that—many women would be lost without a basic Breton, a biker jacket or some skinny jeans—but our handy tactic for buying clothes that last is as follows…

Simply use these aforementioned tried and tested pillars as a jumping off point, but look for versions that offer something different. These kind of tweaked classics are becoming more common within the fashion design arena—whether it's a slightly exaggerated collar on a white shirt or a trench coat with a statement fastening.

Scroll down to see the kind of alt-classics we’re talking about…

Related: Why It's Okay to Look Pretty This Year

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Hannah Almassi
Hannah Almassi
Managing Director, Women's UK

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.