Buying guides
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Elegant, Timeless, and Everywhere You Look: The Only 9 Dark Nail Colors You Need for an Ultra-Luxe Mani
BRB—requesting these immediately.
By Maya Thomas
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If Compliments Are What You're After, These 37 New Zara Arrivals Will Overdeliver
Step into 2026 with style and class.
By Nikki Chwatt
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My Sister Is in Desperate Need of a 2026 Closet Upgrade—11 Chic Nordy Finds I Texted Her
Affordable elevated basics inside.
By Josephine Hadjiloucas
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7 Strangers Complimented Me at Airports Last Month—30 Style and Beauty Items I Hold Responsible
Low effort, high impact.
By Erin Jahns
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Derms and Celebs Constantly Recommend This Worth-Your-Money Skincare Brand, so I'm Finally Spilling the Tea
So many unskippable hits.
By Shawna Hudson
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I Live in Chic Sweater-and-Jeans Outfits—21 Standout Picks I Swear By From Zara, Nordstrom, J.Crew, and Revolve
Effortless winter outfits ahead.
By Jennifer Camp Forbes
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Not Leggings, Not Jeans—This Is the Comfy Yet Chic Pant Style Fashion People Are Wearing Right Now
From London to Paris to NYC.
By Jennifer Camp Forbes
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No Surprise Here—8 Madewell New Arrivals So Chic They Look Straight Out of a Fashion Person's Closet
Yes to them all.
By Josephine Hadjiloucas
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From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider
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Sorry to My 10-Deniers—The Row Convinced Me to Wear These "Dated" Winter Tights Instead in 2026
Mary Kate and Ashley Olsen know best.
By Nikki Chwatt
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I've Spent the Last Year Transfixed by Demi Moore's Skin—10 Products and Secrets I've Sleuthed So Far
She loves buzzy ingredients just as much as we do.
By Shawna Hudson
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The Elegant Trend French Women Are Wearing With Their Jeans Until Spring
Rich-looking.
By Judith Jones
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I'm Enamored With Fragrances That Have This Wildly Underrated Note—a Perfumer Just Told Me Why
I'm revamping my lineup.
By Maya Thomas
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My BFF's Mom Just Discovered Reformation—8 New 2026 Styles I Sent Her Way
Time to prep for spring 2026.
By Josephine Hadjiloucas
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I Put Old Navy's $40 Leggings to the Test—Here's My Post-Pilates Review
Ten out of 10 would sweat again.
By Josephine Hadjiloucas
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I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better
I won't use anything else.
By Kaitlyn McLintock
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I'm Not Going to Lie—These Irresistible Perfumes Should Come With Caution Tape
Turn some heads.
By Sarah Yang
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My 2026 Reset Started With Better Beauty Sleep—Here's What I Changed
Sponsor Content Created With IKEA
My long-overdue sleep upgrade.
By Sasha Mironer
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I Can't Book a Ticket to Tokyo, so I'll Use These 11 Streamlined Japanese Skincare Products Instead
The "elegant, science-backed formulations" you should know about.
By Kaitlyn McLintock
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If You Want to Look Like a Fashion Person This Fall, These Rich-Looking Sneakers Belong in Your Closet
Chic and comfy.
By Judith Jones
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Celebrity Makeup Artists Agree: These Are the Only Face Primers Worth Your Money
Find the best one for each skin type.
By Shawna Hudson
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Move Over, Suede—This Is the Rich-Looking Texture Fashion People Are Wearing This Winter
Shop 33 affordable finds inside.
By Josephine Hadjiloucas
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Just Got Back From L.A., Where I Spotted These Exact Sneakers on Everyone Cool at Pilates, La La Land, and Erewhon
They're not new, but they are timeless and chic.
By Nikki Chwatt
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Who What Wear Editors Told Me Their 35 Best Fashion Finds This Month
Shop the picks.
By Kristen Nichols
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To Look Polished Without Even Trying, Cool Minimalists Swear By This No-Makeup Game Changer
Tested by editors and celebrity MUAs.
By Alyssa Brascia
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Shocking to No One: I'm Shopping for Activewear in January, and I'm After These 7 2026-Coded Finds
Motivation, but make it chic.
By Sierra Mayhew
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I'm an Associate Shopping Director—9 Trends I'm Wearing to the Office This Winter
Get inspired.
By Judith Jones
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Face It: These 8 Bag Trends Expired in 2025
There's a new class on the way.
By Irina Grechko
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Women in Paris, New York, and London Will Only Be Wearing These Specific Legging Trends in 2026
With sneakers, boots, flats, and more.
By Eliza Huber
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Editors Swear These Dermaplaning Razors Will Leave Your Skin Softer and Glowier Than Ever
Hello, smooth, supple skin.
By Sabrina Talbert