Fashion Girls Are Secretly Shopping at Boden for This Item

Hannah Almassi's avatar
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Anyone who knows me well will be aware of my surprising Boden obsession. Actually, it's no great secret: I'm a loud and proud Boden shopper (have been for some time). One year, I sidestepped my regular Miu Miu addiction and bought three pairs of the same Boden sandals in different colours; they were that perfect.

I'm a fan of the trousers because Boden actually, unlike so many other stores, offers a petite cut. The cashmere sweaters are affordable (in the grand scheme of cashmere sweaters), and you can throw them in the washing machine.

Which leads me to my new intel from Boden HQ: Fashion girls everywhere are snapping up the kids' biggest-size jumpers (that's 15–16Y, which equates to an adult size 8–10) and claiming them as their own.

Hannah Almassi
Hannah Almassi
Managing Director, Women's UK

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.