Beauty
Because fashion girls love beauty, too. Find every essential you need for the most stylish hair, skin, makeup, and nails.
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7 Strangers Complimented Me at Airports Last Month—30 Style and Beauty Items I Hold Responsible
Low effort, high impact.
By Erin Jahns
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Derms and Celebs Constantly Recommend This Worth-Your-Money Skincare Brand, so I'm Finally Spilling the Tea
So many unskippable hits.
By Shawna Hudson
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The Golden Globes Brought Back Red Carpet Beauty, Baby—32 Celeb Looks That Epitomize Elegance
From Ariana Grande's sculpted cut crease to Alison Brie's new Birkin bangs.
By Kaitlyn McLintock
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Bobs Aren't Going Anywhere, But Hairstylists Predict These New Iterations Will Dominate 2026
Gear up for the big chop.
By Alyssa Brascia
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From Cherry to Brick to Oxblood, These Are the 10 Best Red Nail Polishes for Every Skin Tone
Instant elegance, no matter the season.
By Jamie Schneider
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"Dirty Martini" Nails Is the Chic (Yet Polarizing!) Manicure Trend I'm Cosigning in 2026
Celebs like Hailey Bieber and Kendall Jenner are in on it, too.
By Kaitlyn McLintock
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Secret's Out—Armani's Luminous Silk Foundation Got a Revamp, and It's Even Better Than I Could Have Imagined
Celeb makeup artists and hard-to-please Redditors agree.
By Jamie Schneider
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I Ran the Numbers: These Are the Best-Selling Items of 2025
According to Who What Wear readers.
By Audry Hiaoui
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I've Spent the Last Year Transfixed by Demi Moore's Skin—10 Products and Secrets I've Sleuthed So Far
She loves buzzy ingredients just as much as we do.
By Shawna Hudson
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I'm Enamored With Fragrances That Have This Wildly Underrated Note—a Perfumer Just Told Me Why
I'm revamping my lineup.
By Maya Thomas
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If You Wear One of These 18 Preppy Nail Designs, I'll Assume You Summer on Nantucket
They're giving rich.
By Alyssa Brascia
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I'm Not Going to Lie—These Irresistible Perfumes Should Come With Caution Tape
Turn some heads.
By Sarah Yang
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Celebrity Makeup Artists Agree: These Are the Only Face Primers Worth Your Money
Find the best one for each skin type.
By Shawna Hudson
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To Look Polished Without Even Trying, Cool Minimalists Swear By This No-Makeup Game Changer
Tested by editors and celebrity MUAs.
By Alyssa Brascia
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This $10 French Accessory Is the Secret to Looking Elegant in 5 Seconds Flat
Spotted on TikTok and The Row's runway.
By Jamie Schneider
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I'm Using Copper Peptides to Enhance the Results of My Botox—Here's Why
Firmer, smoother skin? Yes, please.
By Kaitlyn McLintock
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Editors Swear These Dermaplaning Razors Will Leave Your Skin Softer and Glowier Than Ever
Hello, smooth, supple skin.
By Sabrina Talbert
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Blush-Toned Nail Designs Are Everywhere—25 Ways Fashion People Are Wearing Them
Pink is in.
By Maya Thomas
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My Genes Gave Me Dark Circles, But These 14 Miracle Patches Keep My Eyes Bright and Fine Line–Free
My eyes have never looked better.
By Maya Thomas
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I Have Rosacea—These Are the *Only* Foundations That Cover My Patchy Redness
They're my best-kept secrets.
By Kaitlyn McLintock
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I Exclusively Wear Liquid Blush—Here Are the 13 Best for "Just Pinched" Cheeks in Seconds
They're *almost* too good to be true.
By Maya Thomas
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Love Island’s Olandria Just Cosigned Winter’s Richest-Looking Hair Color and This “Always Sold Out” Fragrance
I'm influenced.
By Jamie Schneider
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I Could Have a PhD in Predicting Nail Trends—8 Manicures I'm Expecting to Soar in 2026
On your mark…
By Jamie Schneider
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This Internet-Famous Beauty Brand Just Launched a Bodycare Collection—Each Item Is at Major Sellout Risk
Here are all five chic, skin-quenching items.
By Kaitlyn McLintock
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New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat
From vacay-ready scents to a city-proof setting spray.
By Kaitlyn McLintock
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The Internet Says This Viral Tool Is Like a Magic Wand for Puffy Eyes—I Was Skeptical, so I Tried It
Puffy under-eyes, begone!
By Sabrina Talbert
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My 56-Year-Old Mom and I Tested This Secret Collagen Cream 2 Months Before It Launched—All We Can Say Is "Wow"
And it's under $25.
By Jamie Schneider
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Confirmed: The Secret to Expensive-Looking, Glossy Winter Hair Is This Unsung Shower Step
The essential every beauty editor *actually* uses.
By Alyssa Brascia
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Beauty-Editor Empties Are Rare, But Multiple Refills Are Unheard Of—9 Skincare Picks I've Finished 3+ Times
My curated cult favorites.
By Jamie Schneider
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Y2K Hair Is Trending: 13 Celeb-Inspired Looks Worth Trying in 2026
These throwbacks aren't going anywhere.
By Sabrina Talbert