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Thank Me Later—I Just Found the Most Popular Floral Fragrances on the Internet
Find your new signature scent.
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"Frolicking Spring Fairy" Is My Aesthetic RN—15 On-Sale Perfumes That 100% Fit the Bill
I'm all for smelling angelic.
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2500 People Waited for These '80s-Inspired Body Mists to Hit Shelves—They're Finally Here (for Now)
Summer, bottled.
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Le Labo Fragrances Are Downright Addictive—14 I Can't Stop Thinking About After a Single Spritz
Get ready to receive nonstop compliments.
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I'm a Fashion and Fragrance Expert—the Day-to-Night Perfume I Always Reach For
Phlur Creative Director Chriselle Lim shares her essentials.
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Everyone Deserves at Least One Chanel Perfume—These Are the 5 Best
Pick your poison.
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This Brand Has Never Made a Bad Scent, But These 3 Make the Chicest Mother's Day Gifts
Perfect for even the pickiest perfume lovers.
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21 Sun-Drenched Perfumes Who What Wear Editors Swear Are Second Only to a Vacation
You'll want to snag these ASAP.
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19 of the Best Perfumes to Try If You're Entering Your Cowboy Carter Era Like I Am
They lassoed my heart.
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Beauty Editors Agree—This Clean Fragrance Brand Is *That Girl* for Summer
It's a must-have.
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Prada, Dior, and Givenchy: I'm Crossing Off Items on My Luxury Beauty Wish List During This Short Sale
Here are my top 10 picks.
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15 Ultra-Luxe Gifts for the Stylish Mother Figure in Your Life
Sponsor Content Created With Versace
They deserve it.
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Plot Twist: Chai Isn't Just for Fall, and This Chic New Fragrance Is Proof
It's definitely unique.
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
From Chloé to Chanel to Diptyque and more.
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I Can Attest—COS Fragrances Are Just as Minimalistic-Chic as the Brand's Elevated Basics
I’ve never smelled more expensive.
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This Little Havana–Inspired Perfume Is the TikTok Sensation I'll Be Wearing All Season
It's my most-worn fragrance RN.
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I Can't Explain It, But This Summer Scent Smells Like Kat Stratford From 10 Things I Hate About You
I don’t hate it, not even close, not even a little bit, not even at all.
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TikTok Is Obsessed With "Beast Mode" Perfumes, so I Found the Chicest Ones Worth Your Dollar
Fancy a fragrance for your "loud luxury" era?
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Margot Robbie Convinced Me to Try This "Polarizing" Denim Trend—and Its Fragrance Equivalent
Editors can't stop wearing this brand.
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Our Summer Fragrance Collections Are Finally Complete—16 Sunny Scents We'll Be Wearing All Season Long
These editor-approved scents are fresh, bright, and juicy.
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Hear Me Out—Gym Scents Are Coming for Your Swanky Workout Gear
Here's why you should join the club.
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This SPF Smells So Good It Had a 1700-Person Waiting List—Now There's a White Lotus–Coded Perfume to Match
Crisp, indulgent, and yacht-inspired.
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Matcha! Pistachio! Pear! 2025 Is the Year of Lush Green Scents, so I Created a Shopping Manual
These 15 scents are like spring in a bottle.
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How Mishti Rahman Took On 5 Wedding Beauty Looks With a Vampy and Angelic Touch
Wedding beauty at its best.
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I'm 29, My Sister Is 25, and My Mom Is 62—We All Love This "Divinely Sophisticated" Perfume
It's ageless.
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Glossier's "Fleshy" New Fragrance Is Dewy Skin, Bottled
I've never smelled a perfume quite like this.
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Wait—What's Your Birth Chart? Here's the Best Fragrance for Every Astrological Sign
Sponsor Content Created With Carolina Herrera
Tell me your sun, moon, and rising.
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My Friend Wanted to Smell Like French High Society—I Sent Her These 10 On-Sale Scents
These brands are almost never on sale.
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If Vanilla Perfumes Defined 2024, Marshmallow Perfumes Will Define 2025—Here's Your Buying Manual
Elevated, grown-up gourmands ahead.
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Signature Scents Are Everywhere in 2025—Here's the Expert-Backed Way to Find Yours
Sponsor Content Created With Carolina Herrera
Our fragrance expert shares her advice and the head-turning scent she loves.
