Meet the It Sneakers You Don't Know About Yet
As self-confessed connoisseurs of luxury sneakers, we know when a potentially big-hitting contender steps up to the bar. Many brands are dedicated to creating this one thing alone, as you know, but now a key style comes from a source we hadn't expected: Alexander McQueen. We associate the British fashion house with impeccable tailoring, ethereal couture gowns and sky-high heels; it's the kind of label that provides a true fashion fantasia, so to hear it can lay claim to a chic everyday trainer that keeps selling out, we pay attention.
The Oversized Sneakers first came to life as a menswear phenomenon. Introduced for S/S 15, the style was so popular after being showcased on the men's runway that the team at Alexander McQueen HQ took a risk and ran with the idea for the women's department, too. Now in its fourth season, the chunky, thick-soled lace-ups are arriving in different iterations galore: glittered, contrast-soled, slip-on, Velcro, charm-embellished, hand-embroidered…
As and when the kicks sell out (which we hear happens often), Alexander McQueen does operate a waiting-list system as well as replenishing stock wherever possible. Why so popular? Well, excellent craftsmanship and high-fashion kudos combined with a silhouette that provides comfort (as well as a clever little lift) certainly contribute to this sneakers' It status. That and the fact they look really, really good on.
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Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.